Digital Marketing Assistant / Associate

ANIMIA Jewelry Limited; Hong Kong; Hybrid; HKD 201,000 - 268,000; Full time

Benefits offered by this job

Birthday leave

Menstrual leave

Supportive women-led team

Flexible working hours & location

Job summary

ANIMIA Jewelry Limited in Hong Kong offers a vivid chance to join a dynamic start‑up as a Digital Media Executive. We welcome fresh graduates who are passionate about jewelry, visual storytelling, and social platforms.

You will shape content for Instagram, TikTok and RED, support campaigns, and keep our Shopify store refreshed while collaborating with a small, hands‑on team in Cyberport.

Qualifications

• 1–2 years of experience in jewelry, fashion, luxury goods, or watches.
• Experience in social media marketing and content creation (Instagram, TikTok, RED).
• Hands-on experience with Meta Business Suite and Ads Manager.
• Proficiency in Photoshop, Illustrator, and InDesign.
• Familiarity with Shopify is an advantage.
• Interest in fine jewelry and visual creation; strong eye for detail.
• Proactive, organized, multitasks in a small start‑up.
• Fluent in English, Mandarin, and Cantonese.

Responsibilities

• Assist with planning and managing social media content for Instagram, TikTok, and RED.
• Plan and create social media content: Reels, Carousels, Stories, captions.
• Monitor trends and apply insights to content planning.
• Align communications with brand positioning and tone.
• Set up and manage advertising campaigns in Meta Business Suite/Ads Manager.
• Support Shopify store: upload products, update images, edit pages.
• Create marketing materials with Photoshop, Illustrator, InDesign.
• Assist with product photoshoots and brand promotions.
• Track social and store performance; prepare basic reports.
• Support day-to-day marketing and brand activities.

Skills

Social media marketing

Content creation

AI tools

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Shopify

Meta Business Suite

Ads Manager

Job description

We are a start‑up designer fine jewelry brand based in Hong Kong. We are currently looking for a creative and organized Digital Marketing Assistant / Associate to support our social media, content creation, digital advertising and e-commerce activities.

Digital Media Executive (Welcome Fresh Graduate)

Cyberport, Southern District, HK

Key responsibilities

• Assist with planning and managing social media content, focusing on Instagram, TikTok, and RED (Xiaohongshu)
• Plan and create social media content, including Reels, Carousels, Stories, and captions, in line with the brand's visual identity and tone of voice
• Monitor social media trends and audience interests, and apply relevant insights to content planning
• Understand the brand's positioning, values, and target audience to ensure communications consistently reflect the brand
• Assist with setting up and managing advertising campaigns using Meta Business Suite and Ads Manager
• Support the Shopify store by uploading products, updating images, and editing page content
• Create marketing materials using Adobe Photoshop, Illustrator, and InDesign
• Assist with product photoshoot, content preparation, and brand promotions
• Track social media and online store performance and prepare basic reports
• Support day-to-day marketing and brand-related activities

Requirements

• Around 1–2 years of experience in jewelry, fashion, luxury goods, or watches.
• Experience in social media marketing and content creation, particularly for Instagram, TikTok, and/or RED (Xiaohongshu).
• Some hands‑on experience with Meta Business Suite and/or Ads Manager.
• Proficiency in Adobe Photoshop, Illustrator, and InDesign.
• Familiarity with Shopify is an advantage.
• AI creativity – experience using AI tools to support creative work, such as brainstorming, content ideation, image generation, or editing, is preferred.
• A genuine interest in fine jewelry and visual creation, with a strong eye for detail.
• Proactive, organised, and able to multitask in a small start‑up team.
• Fluent in English, Mandarin, and Cantonese is essential.

Birthday leave

One day of menstrual leave per month

A supportive, women‑led team

A close‑knit start‑up environment with opportunities to take on varied responsibilities

Flexible working hours & location