Social Media Associate

BTSE; Hong Kong; On-site; HKD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive total compensation package

Various team-building programs and company events

Many more benefits

Job summary

A leading fintech and blockchain company in Hong Kong is looking for a Social Media Associate to expand its digital footprint. The role involves developing innovative social media strategies, creating engaging content, and collaborating with the marketing team. Candidates should have a Bachelor's degree in Marketing or related field, experience in social media management, and strong organizational skills. This full-time position offers a competitive compensation package and various team-building programs as perks.

Qualifications

• Experience in social media management or marketing is preferred.
• Highly creative with experience in engaging target audiences through digital campaigns.
• Knowledge of blockchain and cryptocurrency is advantageous.
• Creative with ability to engage audiences and drive campaigns.
• Proficient in social media analytics to measure performance.
• Organized and able to manage multiple projects in fast-paced env.

Responsibilities

• Develop and execute innovative social media strategies.
• Create, curate, and manage published content for brand consistency.
• Analyze and report on campaign effectiveness.
• Collaborate with marketing, listings, and CS teams to manage reputation and coordinate actions.
• Stay updated on trends, tools, and platform changes; take on ad-hoc tasks as needed.

Skills

Social media management

Content creation

Organizational skills

Digital campaign development

Proficiency in English

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Social media analytics tools

Job description

Social Media Associate – BTSE

About BTSE

BTSE Group is a leading global fintech and blockchain company committed to building innovative technology and infrastructure. They empower business and corporate clients with advanced tools to excel in a rapidly evolving market and pioneer trading technologies adopted across the industry.

About The OpportunityPsalm? no, just The Opportunity

As a Social Media Associate, you will be a key player in defining and expanding BTSE’s digital footprint across all social media platforms. You will collaborate closely with the marketing team to spearhead the development and implementation of innovative social media strategies and campaigns that engage audiences, enhance brand visibility, and drive the company’s message.

Responsibilities

• Develop and execute innovative social media strategies to enhance brand awareness and engagement, with a focus on X (Twitter).
• Create, curate, and manage published content (images, video, written) to ensure brand consistency in voice, style, and tone.
• Analyze, review, and report on the effectiveness of campaigns to maximize results.
• Collaborate with other departments (e.g., token listings, customer service) to manage reputation, identify key players, and coordinate actions.
• Stay up‑to Qt with current technologies and trends in social media, design tools, and applications.
• Ad‑hoc responsibilities to meet the team’s social media and marketing goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience in social media management, marketing, or a related field, preferably in a technology or financial services industry.
• Demonstrated proficiency in content creation, with an excellent grasp of the English language.
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proficiency in using social media analytics tools to measure performance and identify improvements.
• Strong organizational skills to manage multiple projects at once in a fast‑paced, deadline‑driven environment.
• Knowledge of online marketing channels, blockchain, and cryptocurrency is advantageous.
• Bonus: Proficiency in graphic design and/or video editing, experience with TikTok/YouTube/short videos.
• Please attach your English resume when applying.

Perks & Benefits

• Competitive total compensation package.
• Various team‑building programs and company events.
• And many more—apply and let us tell you more!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist the recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Marketing and Sales