Social Media Manager

Crypto; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

Crypto.com is seeking a driven Social Media Manager to steer the brand’s digital presence and community engagement in Hong Kong. You’ll design, implement, and optimize high-impact content strategies that resonate locally while aligning with global brand voice.

Bring AI-aware insights, hands-on production skills, and a data-driven mindset to grow audiences, drive engagement, and improve ROI across channels, working closely with cross-functional teams in a fintech environment.

Qualifications

• 5+ years in a Social Media Manager role.
• AI-native with understanding of the AI tooling landscape.
• Strong project management to supervise multiple campaigns.
• Hands-on with social media management tools.
• Experience with content management, campaigns, video production, and photoshoots.
• Ability to create, edit, and repurpose content; design tools a plus.
• Interest in financial services industry and current trends.
• Excellent team player, organised, and able to meet tight deadlines.

Responsibilities

• Inform and execute social growth strategy with local resonance.
• Develop guidelines per channel to ensure content consistency.
• Create trend-driven initiatives and viral posts to maximize product and community visibility.
• Collaborate with cross-functional partners for unified brand voice and quality.
• Define goals, OKRs, and success metrics; perform data-driven post-mortems to improve ROI.

Skills

Social media strategy

Content management

Campaign management

Video production

Photoshoots

Social media tools

AI tooling knowledge

Project management

Team player and deadline-driven

Tools

Hootsuite/Buffer

Canva

Adobe Creative Suite

Job description

The Social Media Manager will be the driving force behind Crypto.com’s digital presence and community engagement. You will conceptualize, implement, and manage high-impact social strategies for our brands.

You are someone who blends creativity with data-driven insights to identify and execute winning content strategies.

Responsibilities

• Strategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
• Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
• Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
• Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
• Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.

Qualifications

• At least 5 years of experience as a Social Media Manager, Specialist or similar role.
• AI-native with a deep understanding of the current AI tooling landscape.
• Strong project management skills with the ability to supervise multiple projects.
• Hands-on experience using social media management/posting tools.
• Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.
• Able to create, edit ; repurpose content. Knowledge of design tools is a plus.
• Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.
• Be an excellent team player, well organised and keep cool when working to tight deadlines.