Senior UX Designer

South China Morning Post Publishers Ltd; Hong Kong; On-site; HKD 480,000 - 840,000; Full time

Job summary

South China Morning Post is seeking a Senior UX Designer to own end-to-end user experience for reader-facing products, including reading experience, information architecture, and the paywall/subscription journey. You will run own usability tests, interviews, and surveys, shaping decisions with evidence.

Collaboration with a Product Designer and the design system is essential to ship robust flows. The role emphasizes strategy, research, and mentorship, with a global audience and impact across

Qualifications

• 5+ years of UX/product design experience in digital media or publishing.
• Portfolio demonstrating research-driven decisions and clear flows.
• Experience with taxonomy, navigation, and multi-modal content is a plus.

Responsibilities

• Own the UX for reader-facing experiences including reading layouts and navigation.
• Lead IA across the site and app, improving findability and content relationships.
• Oversee paywall and subscription UX to balance conversion with user trust.
• Plan and run usability tests, interviews, and surveys; translate findings into design.
• Own flows, wireframes, and interaction logic; collaborate with design-system and product designer.
• Mentor junior designers and contribute to design system usage.

Skills

UX design

Product design

User research

Information architecture

Stakeholder collaboration

Tools

Figma

Design system

Job description

About the Team:

At the South China Morning Post, we are redefining how the world consumes news. We aren't just building interfaces; we are crafting intelligent, personalized, and multi-modal experiences for a global audience.

Purpose of the position:

As a Senior UX Designer, you will own the UX for key reader-facing product areas — including the reading experience, information architecture, and the paywall and subscription journey — grounding decisions in your own research rather than assumption. We don't yet have a dedicated User Research function, so you'll plan and run your own usability tests, interviews, and surveys, building the practice as you go. Visual/UI execution is handled in partnership with a Product Designer or our design system — your focus is structure, flows, and interaction logic.

We're looking for a strategic, research-minded designer with 5+ years of experience who's comfortable owning their product areas end to end and energised by running their own research.

In this role, you will:

Reading Experience:

Own the UX for core reading experiences — article layouts, multimedia and story formats, and navigation between related content — grounded in how readers actually behave, not assumption.

Information Architecture:

Drive how content is organized, labeled, and navigated across the site and app — including menus, categories, search, and content hierarchies — so readers can find what they're looking for intuitively.

Paywall & Subscription Experience:

Lead the UX for paywall prompts, subscription offer flows, and account/billing touchpoints, balancing conversion goals with a fair, non-frustrating reader experience.

User Research Partnership:

Partner closely with our User Researcher(s) to scope studies, define research questions, and translate findings into design decisions. Where dedicated research support isn't available, plan and run your own lightweight research — usability tests, surveys, or user interviews.

UX & Interaction Design:

Own flows, wireframes, and interaction logic end to end. Partner with a Product Designer or use existing design-system components for high-fidelity visual execution rather than owning UI craft yourself.

Ownership & Design System Usage:

Make independent calls on UX for your product areas, using and contributing to SCMP's design system, and flag gaps or inconsistencies as you encounter them.

Evidence-Based Design:

Ground your design decisions in user research, usability testing, funnel data, and subscription metrics — and be able to explain the evidence behind your calls.

Collaboration & Mentorship:

Partner directly with product managers and engineers as the UX lead on your areas; communicate your reasoning clearly and prepare clean handoff specs. Provide UX feedback and support to junior and mid-level designers.

Skills and Experience that will lead to success:

Experience:

5+ years of UX/product design experience, ideally in digital media, publishing, subscription products, or content platforms. A portfolio showing strong UX fundamentals — research-driven decisions, clear flows, and systems thinking — over visual/UI polish.

Research Collaboration:

Comfortable partnering with or assisting a User Researcher — from shaping research questions to running your own usability tests and interviews when needed.

Information Architecture:

Ability to structure and organize complex content sets — navigation, taxonomy, search, and content relationships — so they make sense to a broad, global audience.

Paywall & Subscription Familiarity:

Comfort with subscription, e-commerce, or conversion-focused flows — understanding how design choices affect conversion and retention without undermining reader trust.

Product & Strategic Thinking:

You connect user flows to real business and reader outcomes, and use evidence — not opinion — to justify design decisions.

The Toolset:

Strong Figma skills for wireframing, flows, and prototyping. Comfortable working within an existing design system rather than building high-fidelity UI from scratch.

Independent UX Judgment:

You can make and defend UX decisions independently, and you're comfortable pushing back on stakeholders with evidence.

Accessibility:

Familiarity with WCAG 2.1 AA and a track record of designing accessible experiences.

Work location will be at Causeway Bay office.

The South China Morning Post (SCMP) is a leading news media company reporting on China and Asia for over a century. Founded in 1903 and headquartered in Hong Kong, SCMP is the city's newspaper of record with a growing correspondent staff across Asia and the US. Our vision is to "Elevate Thought" and our mission is to "Lead the global conversation about China." SCMP champions the plurality of voices in Asia through its extensive news coverage and is committed to high-standard journalism. Besides its flagship newspaper, SCMP publishes news 24/7 on SCMP.com. In 2020, SCMP became the first Asian news organization to join the Trust Project, promoting global transparency standards for journalism.

What can I earn as a User Experience Designer