Senior Product Designer

South China Morning Post Publishers Ltd; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Job summary

The South China Morning Post is seeking a Senior Product Designer to bridge editorial storytelling and technology across web, mobile, and newsroom tools. This hybrid role emphasizes creating intuitive, accessible experiences and contributing to the design system.

You'll split time between core product design and growth design, collaborating with Editorial, Engineering, and Marketing to drive subscription conversion and platform growth, while mentoring junior designers.

Qualifications

• 5+ years of digital product design experience, with genuine, demonstrated range across product UX and promotional/growth creative — not just one with a little of the other.
• Product & Strategic Thinking: You connect user flows and campaign work to business outcomes: subscription conversion, retention, and platform growth.
• AI-Forward Mindset: You use tools like Figma Make, Gemini, or Adobe Firefly for rapid prototyping and creative asset generation.
• The Toolset: Advanced Figma (design systems, prototyping, variables) and Adobe Creative Suite (Photoshop, Illustrator).
• Accessibility & Brand: Familiarity with WCAG 2.1 AA and brand guideline adherence across product and marketing surfaces.

Responsibilities

• Product Design (~60%): Design end-to-end product flows across web, mobile, and internal newsroom tools, from exploration through shipped, polished product.
• Design System Contribution: Contribute to and help evolve SCMP's design system — components, accessibility, and consistency across product and promotional touchpoints.
• Internal Systems & Newsroom Tools: Design streamlined, efficient tools for newsroom and publishing workflows in partnership with editorial and engineering.
• Growth & Promotional Design (~40%): Design promotional campaigns, paywall experiences, and subscription conversion journeys. Create high-converting digital creative that supports acquisition and retention goals.
• Cross-Functional Collaboration & Mentorship: Partner with Product, Marketing, and Engineering to translate goals into design solutions across both product and growth work. Support junior and mid-level designers.
• Evidence-Based Design: Use research, A/B testing, and marketing performance data to validate decisions on both sides of the role.

Skills

Product design

Growth design

AI prototyping

Figma advanced

Adobe Creative Suite

Accessibility

Brand guidelines

Tools

Figma Make

Gemini

Adobe Firefly

Figma

Adobe Photoshop

Adobe Illustrator

Job description

About the Team: At the South China Morning Post, we are redefining how the world consumes news. We aren't just building interfaces; we are crafting intelligent, personalized, and multi-modal experiences for a global audience.

Purpose of the position:

As a Senior Product Designer, you will bridge the gap between complex editorial storytelling and cutting-edge technology, ensuring our digital ecosystem is intuitive, accessible, and high-performing. This is a hybrid role: you'll split your time between core product design (reader journeys, newsroom tools, design systems) and growth design (promotional campaigns, paywall and subscription experiences, conversion-focused creative).

We're looking for a versatile, craft-obsessed designer with 5+ years of experience who's genuinely energised by moving between structured product problems and high-visibility promotional creative — not someone doing one as a favour to the other.

In this role, you will:

• Product Design (~60%): Design end-to-end product flows across web, mobile, and internal newsroom tools, from exploration through shipped, polished product.
• Design System Contribution: Contribute to and help evolve SCMP's design system — components, accessibility, and consistency across product and promotional touchpoints.
• Internal Systems & Newsroom Tools: Design streamlined, efficient tools for newsroom and publishing workflows in partnership with editorial and engineering.
• Growth & Promotional Design (~40%): Design promotional campaigns, paywall experiences, and subscription conversion journeys. Create high-converting digital creative that supports acquisition and retention goals.
• Cross-Functional Collaboration & Mentorship: Partner with Product, Marketing, and Engineering to translate goals into design solutions across both product and growth work. Support junior and mid-level designers.
• Evidence-Based Design: Use research, A/B testing, and marketing performance data to validate decisions on both sides of the role.

Skills and Experience that will lead to success:

• Experience: 5+ years of digital product design experience, with genuine, demonstrated range across product UX and promotional/growth creative — not just one with a little of the other. Preferably in news media, publishing, or content platforms.
• Product & Strategic Thinking: You connect user flows and campaign work to business outcomes: subscription conversion, retention, and platform growth.
• AI-Forward Mindset: You use tools like Figma Make, Gemini, or Adobe Firefly for rapid prototyping and creative asset generation.
• The Toolset: Advanced Figma (design systems, prototyping, variables) and Adobe Creative Suite (Photoshop, Illustrator).
• Accessibility & Brand: Familiarity with WCAG 2.1 AA and brand guideline adherence across product and marketing surfaces.

Work location will be at Causeway Bay office.

Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.

The South China Morning Post (SCMP) is a leading news media company reporting on China and Asia for over a century. Founded in 1903 and headquartered in Hong Kong, SCMP is the city's newspaper of record with a growing correspondent staff across Asia and the US. Our vision is to \"Elevate Thought\" and our mission is to \"Lead the global conversation about China.\" SCMP champions the plurality of voices in Asia through its extensive news coverage and is committed to high-standard journalism. Besides its flagship newspaper, SCMP publishes news 24/7 on SCMP.com. In 2020, SCMP became the first Asian news organization to join the Trust Project, promoting global transparency standards for journalism.

The South China Morning Post (SCMP) is a leading news media company reporting on China and Asia for over a century. Founded in 1903 and headquartered in Hong Kong, SCMP is the city's newspaper of record with a growing correspondent staff across Asia and the US. Our vision is to \"Elevate Thought\" and our mission is to \"Lead the global conversation about China.\" SCMP champions the plurality of voices in Asia through its extensive news coverage and is committed to high-standard journalism. Besides its flagship newspaper, SCMP publishes news 24/7 on SCMP.com. In 2020, SCMP became the first Asian news organization to join the Trust Project, promoting global transparency standards for journalism.