Senior Product Designer

South China Morning Post; Hong Kong; Hybrid; HKD 420,000 - 780,000; Full time

Job summary

South China Morning Post is seeking a Senior Product Designer to bridge editorial storytelling with technology, delivering an intuitive, accessible, and high-performing digital experience. This is a hybrid role splits time between core product design (reader journeys, newsroom tools, design systems) and growth design (promotions, paywall and subscriptions).

The ideal candidate has 5+ years in digital product design, a demonstrated range across product UX and promotional creative, and strong

Qualifications

• 5+ years of digital product design experience across product UX and promotional creative.
• Experience in news media, publishing, or content platforms preferred.
• Ability to connect user flows to business outcomes: subscriptions and growth.

Responsibilities

• Design end-to-end product flows across web, mobile, and newsroom tools.
• Contribute to and evolve design system for consistency and accessibility.
• Design newsroom tools in partnership with editorial and engineering.
• Create growth campaigns and subscription conversion journeys.
• Collaborate with Product, Marketing, and Engineering; mentor junior designers.
• Use research and data to validate design decisions.

Skills

Product design

UX design

Growth design

Design systems

Cross-functional collaboration

Tools

Figma

Figma Make

Adobe Creative Suite

Photoshop

Illustrator

Adobe Firefly

Job description

About the Team:

At the South China Morning Post, we are redefining how the world consumes news. We aren't just building interfaces; we are crafting intelligent, personalized, and multi-modal experiences for a global audience.

Purpose of the Position:

As a Senior Product Designer, you will bridge the gap between complex editorial storytelling and cutting-edge technology, ensuring our digital ecosystem is intuitive, accessible, and high-performing. This is a hybrid role: you'll split your time between core product design (reader journeys, newsroom tools, design systems) and growth design (promotional campaigns, paywall and subscription experiences, conversion-focused creative).

We're looking for a versatile, craft-obsessed designer with 5+ years of experience who's genuinely energised by moving between structured product problems and high-visibility promotional creative — not someone doing one as a favour to the other.

In this role, you will:

• Product Design (~60%): Design end-to-end product flows across web, mobile, and internal newsroom tools, from exploration through shipped, polished product.
• Design System Contribution: Contribute to and help evolve SCMP's design system — components, accessibility, and consistency across product and promotional touchpoints.
• Internal Systems & Newsroom Tools: Design streamlined, efficient tools for newsroom and publishing workflows in partnership with editorial and engineering.
• Growth & Promotional Design (~40%): Design promotional campaigns, paywall experiences, and subscription conversion journeys. Create high-converting digital creative that supports acquisition and retention goals.
• Cross-Functional Collaboration & Mentorship: Partner with Product, Marketing, and Engineering to translate goals into design solutions across both product and growth work. Support junior and mid-level designers.
• Evidence-Based Design: Use research, A/B testing, and marketing performance data to validate decisions on both sides of the role.

Skills and Experience that will lead to success:

• Experience: 5+ years of digital product design experience, with genuine, demonstrated range across product UX and promotional/growth creative — not just one with a little of the other. Preferably in news media, publishing, or content platforms.
• Product & Strategic Thinking: You connect user flows and campaign work to business outcomes: subscription conversion, retention, and platform growth.
• AI-Forward Mindset: You use tools like Figma Make, Gemini, or Adobe Firefly for rapid prototyping and creative asset generation.
• The Toolset: Advanced Figma (design systems, prototyping, variables) and Adobe Creative Suite (Photoshop, Illustrator).
• Accessibility & Brand: Familiarity with WCAG 2.1 AA and brand guideline adherence across product and marketing surfaces.

Work location will be at Causeway Bay office.

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