Senior Specialist, Marketing Strategy & Planning

Lenovo India Private Limited; Hong Kong; Presencial; HKD 600.000 - 900.000; Tempo integral

Resumo da vaga

Lenovo India Private Limited in Hong Kong is seeking a seasoned marketing and communications professional to develop and implement product marketing strategies. You will craft materials including brochures, decks, website content, press releases, and collateral to support brand storytelling.

You will collaborate with cross-functional teams, build media relations, monitor coverage, and identify publicity opportunities.

Qualificações

• Degree holder in Communication, Public Relations, Marketing, English, or a related field.
• 6-8 years of relevant experience in communications or marketing, ideally with exposure to product marketing.
• Experience in technology services and strong interest in technology marketing or a related technical field are highly preferred.
• Adept at crafting narratives from limited information and comfortable navigating ambiguity to produce actionable marketing content and collaterals.
• Proven skills in content development, presentation design, and storytelling.
• Proficient in both spoken and written English and Chinese (Cantonese and Mandarin).
• Excellent presentation and interpersonal skills independent, self-motivated, responsible, and proactive.
• Creative mindset with a passion for brand and communication excellence.
• Immediate availability is preferred.

Responsabilidades

• Develop and implement communication and product marketing strategies to enhance brand visibility and positioning.
• Create compelling marketing materials, including presentations, product brochures, e-newsletters, website content, press releases, and promotional collateral.
• Support marketing events with strategic content, such as speaker decks and campaign messaging, to ensure consistent storytelling.
• Collaborate with cross-functional teams and internal stakeholders to align marketing efforts with business priorities and sales enablement initiatives.
• Build and maintain media relations, developing engaging stories that generate local and regional coverage.
• Monitor media coverage and public sentiment, providing insights to strengthen communication strategies.
• Identify publicity opportunities such as speaking engagements, interviews, and awards.
• Prepare reports on communication activities and campaign performance.
• Handle ad hoc tasks and support marketing projects in a dynamic, fast-paced environment.

Conhecimentos

Content development

Storytelling

Presentation design

English & Chinese proficiency

Brand communication

Public relations

Ambiguity navigation

Formação

Bachelor's degree in Communications/PR/Marketing/English

Descrição da vaga

Description and Requirements

You will

• Develop and implement communication and product marketing strategies to enhance brand visibility and positioning.
• Create compelling marketing materials, including presentations, product brochures, e-newsletters, website content, press releases, and promotional collateral.
• Support marketing events with strategic content, such as speaker decks and campaign messaging, to ensure consistent storytelling.
• Collaborate with cross-functional teams and internal stakeholders to align marketing efforts with business priorities and sales enablement initiatives.
• Build and maintain media relations, developing engaging stories that generate local and regional coverage.
• Monitor media coverage and public sentiment, providing insights to strengthen communication strategies.
• Identify publicity opportunities such as speaking engagements, interviews, and awards.
• Prepare reports on communication activities and campaign performance.
• Handle ad hoc tasks and support marketing projects in a dynamic, fast-paced environment.

You bring

• Degree holder in Communication, Public Relations, Marketing, English, or a related field.
• 6-8 years of relevant experience in communications or marketing, ideally with exposure to product marketing.
• Experience in technology services and strong interest in technology marketing or a related technical field are highly preferred.
• Adept at crafting narratives from limited information and comfortable navigating ambiguity to produce actionable marketing content and collaterals.
• Proven skills in content development, presentation design, and storytelling.
• Proficient in both spoken and written English and Chinese (Cantonese and Mandarin).
• Excellent presentation and interpersonal skills independent, self-motivated, responsible, and proactive.
• Creative mindset with a passion for brand and communication excellence.
• Immediate availability is preferred.