Senior Product Manager

Bybit; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Growth fund

Internal events

Global collaboration

Job summary

Bybit is seeking a senior Growth/Product role in Hong Kong to own activation and retention metrics, plan growth features, and drive data-driven campaigns across global markets.

The role requires extensive experience in internet growth, cryptobranch environments, and strong collaboration with design, engineering, and compliance teams. Bybit offers a dynamic, international environment with growth-focused opportunities.

Qualifications

• 5+ years in internet product/growth roles
• 2+ years at a crypto exchange or Web3 platform
• Ownership of activation/retention metrics with proven results
• Strong consumer-facing product design skills (0-to-1 features)
• Experience with licensed/regulated platforms (KYC, geo restrictions)
• Data-literate; proficient in SQL/BI tools and A/B testing design
• Excellent cross-cultural communication; multi-timezone collaboration

Responsibilities

• Own exchange active user metrics (MAU/Cumulative Transactors) and define activation growth strategies
• Lead consumer-facing growth feature planning and iteration (task systems, check-ins, rewards stores, trading incentives)
• Plan and operate user campaigns (trading competitions, airdrops, seasonal events) and build campaign platforms from 0 to 1
• Optimize activation conversion and retention curves using data-driven approaches (funnel analysis, segmentation, experiments)
• Coordinate cross-functional resources across design, engineering, data, and compliance to drive delivery
• Monitor industry trends and competitor activities to identify actionable growth opportunities

Skills

Growth metrics

SQL/BI

AB testing

Cross-functional

KYC/compliance

Campaign planning

Activation & retention

Time-zone collaboration

Job description

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Responsibilities

• Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies
• Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives
• Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1
• Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing)
• Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery
• Monitor industry trends and competitor activities, identify actionable growth opportunities

Requirements

• 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform
• Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.)
• Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features
• Proven track record in large-scale campaign planning and execution
• Experience with licensed/regulated platforms, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints
• Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments
• Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration

Nice to Have

• Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale)
• Experience at top-tier exchanges (Bybit/OKX/Binance)
• Experience building Referral/Affiliate growth systems
• Multi-region operational experience (SEA, LATAM, Europe)

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.