Senior Product Designer

South China Morning Post SCMP; Hong Kong; Hybrid; HKD 700,000 - 1,000,000; Full time

Job summary

South China Morning Post (SCMP) is seeking a Senior Product Designer to bridge editorial storytelling with technology. You will design reader journeys, newsroom tools, and contribute to the design system, while also shaping promotional campaigns, paywalls, and subscription experiences.

The role is hybrid, with time split between core product design and growth creative. You’ll collaborate with editorial, product, marketing, and engineering teams, and mentor junior designers.

Qualifications

• 5+ years of digital product design experience across product UX and promotional/growth
• Experience in news media, publishing, or content platforms preferred
• Ability to collaborate with editorial and engineering teams and mentor juniors

Responsibilities

• Design end-to-end product flows across web, mobile, and newsroom tools
• Contribute to and evolve SCMP's design system with accessibility in mind
• Design growth campaigns, paywall experiences, and subscription journeys
• Collaborate with Product, Marketing, and Engineering to translate goals into design solutions
• Use research, A/B testing, and performance data to validate decisions

Skills

Product design

Growth design

A/B testing

Mentorship

Accessibility

Tools

Figma

Figma Make

Gemini

Adobe Firefly

Adobe Photoshop

Adobe Illustrator

Job description

At the South China Morning Post, we are redefining how the world consumes news. We aren't just building interfaces; we are crafting intelligent, personalized, and multi-modal experiences for a global audience.

Purpose of the Position:

As a Senior Product Designer, you will bridge the gap between complex editorial storytelling and cutting-edge technology, ensuring our digital ecosystem is intuitive, accessible, and high-performing. This is a hybrid role: you'll split your time between core product design (reader journeys, newsroom tools, design systems) and growth design (promotional campaigns, paywall and subscription experiences, conversion-focused creative).

We're looking for a versatile, craft-obsessed designer with 5+ years of experience who's genuinely energised by moving between structured product problems and high-visibility promotional creative — not someone doing one as a favour to the other.

In this role, you will:

• Product Design (~60%): Design end-to-end product flows across web, mobile, and internal newsroom tools, from exploration through shipped, polished product.
• Design System Contribution: Contribute to and help evolve SCMP's design system — components, accessibility, and consistency across product and promotional touchpoints.
• Internal Systems & Newsroom Tools: Design streamlined, efficient tools for newsroom and publishing workflows in partnership with editorial and engineering.
• Growth & Promotional Design (~40%): Design promotional campaigns, paywall experiences, and subscription conversion journeys. Create high-converting digital creative that supports acquisition and retention goals.
• Cross-Functional Collaboration & Mentorship: Partner with Product, Marketing, and Engineering to translate goals into design solutions across both product and growth work. Support junior and mid-level designers.
• Evidence-Based Design: Use research, A/B testing, and marketing performance data to validate decisions on both sides of the role.

Skills and Experience that will lead to success:

• Experience: 5+ years of digital product design experience, with genuine, demonstrated range across product UX and promotional/growth creative — not just one with a little of the other. Preferably in news media, publishing, or content platforms.
• Product & Strategic Thinking: You connect user flows and campaign work to business outcomes: subscription conversion, retention, and platform growth.
• AI-Forward Mindset: You use tools like Figma Make, Gemini, or Adobe Firefly for rapid prototyping and creative asset generation.
• The Toolset: Advanced Figma (design systems, prototyping, variables) and Adobe Creative Suite (Photoshop, Illustrator).
• Accessibility & Brand: Familiarity with WCAG 2.1 AA and brand guideline adherence across product and marketing surfaces.

Work location will be at Causeway Bay office.

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