Marketing Growth Lead: Offline & Online Programs

HKBN; Hong Kong; On-site; HKD 300,000 - 480,000; Full time

Job summary

HKBN invites a Senior Officer - Marketing to lead integrated offline and online programs that drive sales and meet targets. You will develop collaterals and collaborate with designers, copywriters and web developers to ensure high‑quality materials and plan events to generate leads.

Requirements: a marketing degree and 4–6 years of relevant experience; strong project management and teamwork skills; fluent in Chinese and English; proficient in MS Office; experience across offline and online

Qualifications

• Degree holder in Marketing or related discipline.
• 4–6 years of solid marketing experience (offline and online).
• Strong project management and interpersonal skills.
• Innovative and idea-driven thinker.

Responsibilities

• Lead offline and online marketing programs to drive sales and targets.
• Develop collaterals and coordinate with designers, copywriters, and web developers for high-quality materials.
• Plan events from start to finish to generate sales leads.
• Explore new channels to engage with customers.
• Conduct post-program evaluations and collect feedback for continuous improvement.

Skills

Marketing

Project management

Event management

Bilingual Chinese/English

MS Office

Education

Marketing degree

Tools

MS Office

Job description

HKBN invites a Senior Officer - Marketing to lead integrated offline and online programs that drive sales and meet targets. You will develop collaterals and collaborate with designers, copywriters and web developers to ensure high‑quality materials and plan events to generate leads.

Requirements: a marketing degree and 4–6 years of relevant experience; strong project management and teamwork skills; fluent in Chinese and English; proficient in MS Office; experience across offline and online