(Senior) Media Planner

dentsu; Hong Kong; On-site; HKD 150,000 - 230,000; Full time

Job summary

Dentsu in Hong Kong is seeking a driven assistant to support strategic media planning and campaign execution. You will collaborate with supervisors to develop integrated plans, monitor progress from briefing to post-buy, and evaluate performance against KPIs.

You will coordinate with media partners, negotiate costs, and act as the client’s first contact for day-to-day account management. Proficiency in Microsoft Office and strong English/Cantonese are essential.

Qualifications

• Associate degree or above in any discipline, with 2 years of relevant experience.
• Good PC skill, and proficiency in the full suite of Microsoft Office tools.
• Fluent in English and Cantonese; Mandarin is a plus.
• Ability to build relationships internally and externally.
• Ability to cope with pressure and multi-task in a fast-paced environment as a team player.
• Passionate about media innovation and data insights.
• Self-learner with strong attention to detail and numeracy.

Responsibilities

• Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy.
• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies.
• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI.
• Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation.
• Learn to become client’s first point of contact and handle the day-to-day management of the accounts.
• Utilizing various propriety planning tools to generate learning and insight from data.
• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis.

Skills

English proficiency

Cantonese proficiency

Team player

Data interpretation

Education

Associate degree or above

Tools

MS Office Suite

Job description

• Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy
• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies
• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI
• Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation
• Learn to become client’s first point of contact and handle the day-to-day management of the accounts
• Utilizing various propriety planning tools to generate learning and insight from data
• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis

Requirements

• Associate degree or above in any discipline, major in Marketing or Communications would be an advantage, with 2 years of relevant experience
• Good PC skill, and proficiency in the full suite of Microsoft Office tools
• Fluent in English and Cantonese; Mandarin is a plus
• Ability to build relationship internally and externally
• Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player
• Passionate in media innovation and data insights
• Self-learner, strong attention to detail and being numerate

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purposes.