Brand Manager, Food Service

Gfi World; Tsuen Wan; On-site; HKD 480,000 - 720,000; Full time

Job summary

Gfi World in Hong Kong is seeking a Brand Manager for Food Service to lead local branding initiatives, develop forward-thinking strategies, and drive market growth. You will partner with the sales team to trace market data and trends, plan product launches, manage the marketing budget, and execute integrated on/offline campaigns to raise brand awareness.

The ideal candidate has a university degree in marketing and 4+ years in FMCG, with strong English and Chinese communication and the ability to

Qualifications

• 4+ years of experience in FMCG or related sectors.
• Experience in marketing or branding within Food Service/retail is preferred.
• Strong analytical and communication skills, able to work under pressure.

Responsibilities

• Formulate innovative ideas for local market with forward-thinking strategies.
• Work with sales to trace market data and understand market trends and lead product launches.
• Create and manage on/offline marketing and brand initiatives to grow brand awareness.
• Develop and implement overall marketing and branding strategy.
• Manage the marketing budget and deliver effective activities within budget.

Skills

Brand management

Market research

Budget management

Communication skills

Education

Bachelor's degree in Marketing

Job description

About the job Brand Manager, Food Service

Our client:

Our client is a market leader in the industry. They are looking for a high caliber Marketing AM / Manager to join their energetic team.

Your role:

• formulate innovative ideas to local market with more forward-thinking strategies


• work closely with sales team to trace market data and understand about market trend and lead product launch projects


• Create and manage on/offline marketing and brand initiatives to grow brand awareness.


• Develop and implement overall marketing and branding strategy.


• Manage the marketing budget and deliver effective marketing activities within agreed budget

Requirements:

• University graduate in Marketing or related disciplines


• At least 4 years+ relevant experience in FMCG, preferably in trading house/ Food Service/ Retail


• Responsible, analytical, independent, self-motivated with excellent communication skills and able to work under pressure


• Good command of spoken and written English and Chinese