Senior Marketing Manager

Futu Securities International (Hong Kong) Limited; Hong Kong; On-site; HKD 60,000 - 80,000; Full time

Job summary

Futu Securities International (Hong Kong) Limited is seeking a Marketing & Communications Manager to lead integrated marketing plans. The role involves developing comprehensive strategies, managing campaigns, and analyzing performance metrics.

As a brand ambassador, you will ensure consistency in marketing efforts and drive innovation by staying abreast of industry trends. The ideal candidate will coordinate with various stakeholders, leveraging their expertise to achieve impactful marketing outcomes.

Responsibilities

• Leading team to develop comprehensive marketing plans aligned with brand strategy.
• Serving as a brand ambassador ensuring adherence to brand guidelines.
• Identifying and leveraging suitable marketing channels for audience engagement.
• Building relationships with internal and external stakeholders to drive results.
• Utilizing data-driven insights to measure and analyze campaign effectiveness.
• Continuously monitoring industry trends and competitor activities.
• Guiding and overseeing the brand and growth marketing units.

Job description

Marketing & Communications Manager

Innox AI Limited, Central, Central and Western District, HK

Responsibilities

• Leading integrated marketing plans for growth: Leading team to develop comprehensive marketing plans that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy. Working with the team to ensure end-to-end campaign execution, managing budgets, timelines, and resources effectively.
• Driving overall brand strategy: Serving as a brand ambassador, ensuring that all marketing efforts adhere to our brand guidelines and convey our unique value proposition. Develop and maintain a strong cohesive storytelling and branding across various touchpoints, guaranteeing a consistent and compelling brand experience for our customers.
• Leveraging multi-channel marketing tactics: Identifying and leveraging the most suitable marketing channels to engage our target audience effectively. Stay ahead of industry trends and emerging platforms, exploring opportunities in social media, content marketing, performance marketing, SEO, paid advertising, events, and more.
• Co-ordinating cross-functionally: Building strong relationships with internal and external stakeholders to drive business results, namely creative teams, analysts, industry partners. Foster a collaborative environment, leveraging the expertise of different partners to deliver integrated and impactful marketing initiatives.
• Analyzing campaign performance: Utilizing data-driven insights to measure and analyze the effectiveness of marketing campaigns. Identify key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization and future campaigns.
• Staying abreast of industry trends: Continuously monitoring industry trends, competitor activities, and emerging marketing technologies to drive innovation and keep our marketing efforts at the forefront of the industry.
• Team Development and Management: Guiding and overseeing the integrating brand and growth marketing units to ensure alignment with business objectives and consistent execution excellence.