Brand Manager Centrum

Haleon; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Haleon, a world-leading consumer health company, is hiring in Hong Kong for a marketing-focused role. You will plan and implement media and activation plans for campaigns and new product launches, monitor market performance, and optimize marketing spend to drive results.

You will lead cross-functional collaboration, manage agency quality for ATL/BTL activities, and ensure compliance with internal and external policies for the HK market.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 3–5 years of FMCG/healthcare marketing experience with a track record of achievements.
• Experience in new product launches and large-scale campaigns.
• Strong understanding of modern trade and drug store practices.
• Demonstrated strategic commercial and analytical thinking.

Responsibilities

• Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market
• Closely monitor on the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate
• Control and optimize marketing expenditure within agreed limits and agreed upon plans
• Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign etc
• Lead the cross functions collaboration such as sales, trade marketing, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans
• Manage and drive the good quality of agency work for both ATL and BTL activities
• Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy
• Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities
• Work collaboratively with cross-functional team, site, Artwork Hub and Artwork Studio to successfully manage and deliver updated artwork / labelling / repacking; manage / coordinate the resolution of technical queries to meet project milestones

Skills

Brand marketing

Campaign management

Analytical thinking

Communication skills

Team collaboration

Education

Bachelor’s degree in Marketing

Tools

MS Office

Job description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Key responsibilities

• Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market
• Closely monitor on the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate
• Control and optimize marketing expenditure within agreed limits and agreed upon plans
• Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign etc
• Lead the cross functions collaboration such as sales, trade marketing, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans
• Manage and drive the good quality of agency work for both ATL and BTL activities
• Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy
• Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities
• Work collaboratively with cross-functional team, site, Artwork Hub and Artwork Studio to successfully manage and deliver updated artwork / labelling / repacking; manage / coordinate the resolution of technical queries to meet project milestones

Qualifications and skills

• Bachelor’s Degree in Marketing, Business Administration, or related field
• 3-5 years related experience within FMCG / healthcare industry, with proven track record of achievements
• Experienced in new product launch and driving large scaled communication campaign
• Good understanding of modern trade and drug store practice
• Sensitive to VMS market / compliance requirement
• Strategic commercial & analytical thinking expertise
• Proven collaborator, team player and alliance building oriented
• Excellent communicator and active listener
• Candidate with less experience will also considered as Assistant Brand Manager.

Preferred

If you have the following qualifications and/experience, it would be a plus:

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.