Senior Manager - Marketing

CN005 Marsh (China) Insurance Brokers Co., Ltd. Shanghai Branch; Hong Kong; On-site; HKD 900,000 - 1,400,000; Full time

Job summary

Marsh (China) Insurance Brokers Co., Ltd. Shanghai Branch in Hong Kong is seeking a Marketing Communications Manager to lead branding, campaigns and events for the HK/Macau market. You will collaborate with Marsh Asia and Greater China teams to deliver localized marketing initiatives.

The role requires strong leadership, content creation, digital marketing and the ability to drive demand generation with a B2B mindset in a fast-paced environment.

Qualifications

• Minimum 8+ years in Corporate Communications or Marketing Communications.
• B2B experience; financial/insurance sector preferred.
• Excellent written and spoken English and Chinese.
• Ability to lead campaigns and events in HK/Macau.
• Strong project management and stakeholder influence.

Responsibilities

• Develop and execute marketing communications strategies for HK and Macau.
• Manage digital channels, content creation, SEO/SEM, and social media.
• Coordinate with Marsh Asia and Greater China teams for localization.
• Drive large events and ensure alignment with regional processes.
• Collaborate with leadership and internal stakeholders to amplify activity.

Skills

Corporate communications

Marketing communications

Lead generation

Project management

Stakeholder management

English & Chinese comms

Education

Business/Marketing/PR degree

Tools

LinkedIn

Website management

MPower

Job description

CN005 Marsh (China) Insurance Brokers Co., Ltd. Shanghai Branch View all jobs

We are seeking a talented individual to join our Greater China Marketing and Communications team. This role will be based in Hong Kong.

We will count on you to:

Brand and Marketing:

• Build the Marsh brands through marketing, communication and PR/ Media in Hong Kong and Macau.
• Plan and execute marketing communications for all marketing campaigns in Hong Kong and Macau.
• Work closely with Marsh Asia marketing team to support execution of marketing strategy for the local market, in conjunction with the regional teams.
• Work closely with Marsh Greater China Marketing and Communications Leader to execute an integrated marketing calendar that supports local business priorities with localized marketing campaigns and events.
• Work closely with regional marketing COE teams to ensure compliance with regional / global processes.
• Actively support, drive and manage large events in Hong Kong and Macau.

Digital and Content Marketing:

• Drive Marsh’s digital marketing efforts through the management of the digital channels, including website, emails and LinkedIn for demand generation.
• Drive demand generation most notably with social media and SEO/SEM, AdWords.
• Drive and execute new intellectual content development in the local market and work closely with business subject matter experts.
• Source, adapt and create appropriate content to support the content strategy/ roadmap, focusing primarily on Marsh branded websites and social channels.

Others:

• Work with Marsh Hong Kong leadership team to ensure Marsh’s activity/ content/ PR/ media is reaching appropriate internal stakeholders.

What you need to have:

• Good academic track record, preferably in subjects such as business, marketing or public relations.
• Solid corporate experience, especially coming from a B2B environment. Prior experience working in a financial/ insurance sector highly desirable.
• At least 8+ years of experience in a Corporate Communications or Marketing Communications Manager
• Proven track record in developing and executing marketing and/ or internal communications or corporate communications strategies and plans to deliver sustainable results.
• Commercially astute and able to work with the business on deriving leads to drive business development.
• Ability to think laterally and creatively and superior communication (verbal and written) and interpersonal skills with the ability to influence outcomes at all levels of the organisation.
• Strong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior management. Excellent oral and written communication skills including the ability to communicate effectively with both technical and non-technical stakeholders.
• Proven ability to influence across the business and serve as a strategic thinker to senior management.
• Outstanding project management skill, in planning ahead the different milestones to achieve and execute in a timely manner with strong commitment on quality. Strong communications, writing and project management skills.
• Disciplined and can work autonomously to drive the right business outcomes in a timely manner.
• Detail-oriented and comfortable with a fast-paced environment.
• Solid experience working with LinkedIn, website management, MPower.
• Excellent command of written and spoken English and Chinese.

What makes you a stand-out?

• Strong on-the-ground experience relating to Hong Kong and Macau markets.
• A team player with a collaborative approach.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.