Senior Manager, Agency Growth & Campaigns

Sun Life; Hong Kong; On-site; HKD 900,000 - 1,100,000; Full time

Job summary

Sun Life Hong Kong is seeking a strategic marketer to drive agency segmentation and the end-to-end campaigns that strengthen engagement and sales momentum across producer segments. You will partner with Agency Management and cross-functional teams to align initiatives with evolving agency needs and business priorities.

Ideal candidates will have strong business acumen in insurance/financial services, solid project management and stakeholder collaboration skills, plus experience leading

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance or a related discipline.
• Experience in insurance or financial services is preferred.
• Proven experience in leading projects with senior stakeholders; people-management or team-development is a plus.

Responsibilities

• Own agency segmentation and campaign development: formulate targeted strategies, incentive mechanics and recognition programs for different producer segments, and continuously refine them based on business needs and performance insights.
• Lead execution and performance management: manage campaigns and large-scale agency initiatives from concept, communication and stakeholder alignment through implementation and post-campaign review, ensuring quality execution and measurable business impact.
• The team's existing scope includes major agency campaigns and large-scale MDRT engagement initiatives.
• Drive collaboration and team capability: engage internal and external stakeholders, manage vendors and competing priorities, and coach team members to strengthen productivity, capability and overall impact.

Education

Bachelor's degree in Business Administration, Marketing, Finance or a related discipline

Job description

Sun Life Hong Kong is seeking a strategic marketer to drive agency segmentation and the end-to-end campaigns that strengthen engagement and sales momentum across producer segments. You will partner with Agency Management and cross-functional teams to align initiatives with evolving agency needs and business priorities.

Ideal candidates will have strong business acumen in insurance/financial services, solid project management and stakeholder collaboration skills, plus experience leading