Senior Manager, Agency Segmentation Development, Incentives & Campaign

Sun Life; Hong Kong; On-site; HKD 900,000 - 1,100,000; Full time

Job summary

Sun Life Hong Kong is seeking a strategic marketer to drive agency segmentation and the end-to-end campaigns that strengthen engagement and sales momentum across producer segments. You will partner with Agency Management and cross-functional teams to align initiatives with evolving agency needs and business priorities.

Ideal candidates will have strong business acumen in insurance/financial services, solid project management and stakeholder collaboration skills, plus experience leading

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance or a related discipline.
• Experience in insurance or financial services is preferred.
• Proven experience in leading projects with senior stakeholders; people-management or team-development is a plus.

Responsibilities

• Own agency segmentation and campaign development: formulate targeted strategies, incentive mechanics and recognition programs for different producer segments, and continuously refine them based on business needs and performance insights.
• Lead execution and performance management: manage campaigns and large-scale agency initiatives from concept, communication and stakeholder alignment through implementation and post-campaign review, ensuring quality execution and measurable business impact.
• The team's existing scope includes major agency campaigns and large-scale MDRT engagement initiatives.
• Drive collaboration and team capability: engage internal and external stakeholders, manage vendors and competing priorities, and coach team members to strengthen productivity, capability and overall impact.

Education

Bachelor's degree in Business Administration, Marketing, Finance or a related discipline

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

Drive the development and execution of agency segmentation, incentive, recognition and sales campaign strategies to strengthen agency engagement, sales momentum and performance across key producer segments. Lead end-to-end planning and delivery of agency campaigns, incentive programs and engagement initiatives, translating business priorities into creative and impactful agency propositions and experiences. Partner closely with Agency Management and cross-functional teams to ensure initiatives are aligned with business priorities and evolving agency needs.

Preferred skills

Strong business and agency acumen, with the ability to translate sales objectives and segmentation insights into effective incentive, recognition and engagement strategies. Excellent project and stakeholder management skills, with demonstrated ability to lead complex initiatives and collaborate effectively across functions such as Client Management, Marketing & Branding, and Training. Creative, analytical and results-oriented, with strong communication, negotiation and problem-solving capabilities and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

Bachelor's degree in Business Administration, Marketing, Finance or a related discipline. Solid experience in insurance, financial services, agency/channel development, sales management, incentives, campaigns or marketing, preferably with exposure to life insurance agency distribution. Proven experience in leading projects and working with senior stakeholders; people-management or team-development experience is preferred.

Responsibilities

• Own agency segmentation and campaign development: formulate targeted strategies, incentive mechanics and recognition programs for different producer segments, and continuously refine them based on business needs and performance insights.
• Lead execution and performance management: manage campaigns and large-scale agency initiatives from concept, communication and stakeholder alignment through implementation and post-campaign review, ensuring quality execution and measurable business impact.
• The team's existing scope includes major agency campaigns and large-scale MDRT engagement initiatives.
• Drive collaboration and team capability: engage internal and external stakeholders, manage vendors and competing priorities, and coach team members to strengthen productivity, capability and overall impact.

At Sun Life, we’re driven by our Purpose: to help Clients build lifetime financial security and lead healthier lives.

Culture & Values

Across Asia, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

Job Category and Posting End Date

Job Category: Channel Management Posting End Date: 30/05/2027

Shine together

At Sunlife, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed.

Make life brighter. We’re a global company with a passion for people. Our purpose is to help Clients build lifetime financial security and lead healthier lives. As a team of 68,000 across 28 markets, our impact is far-reaching, and locally relevant.

There’s power in numbers. As part of Sunlife’s growing team, you have an impact on people in your community and around the world.

Shape the future. With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sunlife, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities.

Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sunlife Careers