Senior Lifecycle Marketing Manager

David Kennedy Recruitment; Hongkong; Remote; HKD 785,000 - 1,256,000; Part time

Benefits offered by this job

Bonus

Remote work

Ownership of CRM growth

Job summary

David Kennedy Recruitment partners with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role aims to turn CRM into a major revenue channel across a high-volume B2C product, focusing on first-purchase conversion, retention, reactivation and LTV.

Location is Europe/Asia with remote engagement preferred. The candidate will own CRM performance, build segments and automated journeys, run experiments, and collaborate cross-functionally to

Qualifications

• Proven track record of driving commercial impact through CRM.
• Experience in high-volume B2C with subscriptions or recurring purchases.
• Hands-on experience building segments, triggers, campaigns and lifecycle journeys.
• Ownership of first-purchase conversion and repeat monetization.

Responsibilities

• Own CRM performance across conversion, token revenue and repeat purchase frequency.
• Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys.
• Drive onboarding, retention, churn prevention and LTV initiatives.
• Design and run CRM experiments to identify and scale opportunities.
• Collaborate cross-functionally to implement CRM initiatives and experiments.
• Analyze customer behavior and revenue to identify monetization opportunities.
• Measure CRM impact with attribution and before-and-after analyses.
• Lead or coach CRM specialists where applicable.

Skills

CRM strategy

Lifecycle marketing

B2C e-commerce

Data analysis

AI in CRM

A/B testing

Cross-functional collaboration

English proficiency

Tools

AI tools for CRM

Job description

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product. Position: Senior Lifecycle Marketing Manager Location: Europe/ASIA, Remote Employment type: B2B engagement preferred Remuneration: Competitive total package + bonus .

DUTIES AND RESPONSIBILITIES

• Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
• Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
• Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
• Own onboarding, retention, churn prevention, reactivation and LTV initiatives
• Design and run CRM experiments to identify and scale the highest-value opportunities
• Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
• Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
• Work cross-functionally to develop and implement CRM initiatives and experiments
• Identify opportunities to improve CRM contribution to overall business revenue
• Build momentum and solve problems independently in an environment without a finished playbook
• Contribute to the development and improvement of the CRM function
• Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
• Lead or coach CRM specialists where applicable.

REQUIREMENTS

• Proven track record of personally driving significant commercial impact through CRM
• Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
• Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model
• Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys
• Proven ownership of both first-purchase conversion and repeat monetization
• Strong understanding of revenue, conversion, retention and LTV
• Strong understanding of CRM attribution and incrementality
• Experience working with data to identify opportunities and make commercial decisions
• Strong experimentation and problem-solving mindset
• Ability to distinguish personal contribution from wider team results
• Comfortable working independently without a finished playbook
• Ability to work cross-functionally and create momentum without waiting for perfect information
• Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage
• Experience leading or coaching CRM specialists is an advantage
• Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage
• English C1-C2
• Fully comfortable working with uncensored AI models and adult-oriented content.

BENEFITS

• Competitive salary package
• Additional performance-based bonus
• B2B contract preferred
• Opportunity to take significant ownership of CRM growth and monetization
• Direct reporting line to the Co-founder & CMO
• International, high-growth AI environment
• And many more!!!