Senior KOL & Talent Campaign Lead

Ignite Vision Ltd; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Job summary

Ignite Vision Ltd's Starry division in Hong Kong seeks a Senior Influencer Marketing Specialist to plan and execute KOL campaigns for financial services and lifestyle brands, coordinating creator partnerships from brief to impact. You will negotiate with talents, develop proposals, and help run PR events, with a focus on results, reporting, and cross‑team collaboration.

Fluent Cantonese and English are essential; Mandarin is a plus.

Qualifications

• 3–5 years of experience in talent management, an agency, or a KOL platform, or comparable campaign experience preferred.
• Proven ability to independently manage talent projects, pitch communication plans, and run brand awareness and engagement campaigns.
• B2B experience managing talent / artist activities is a strong plus — particularly in event, financial services, and community-building contexts.
• An established network across creators, talents, and agencies is an advantage.
• Familiarity with Hong Kong's social media and creator ecosystem.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• Fluent in Cantonese and English; Mandarin is a plus.
• Less experienced candidates with 1-2 years of experience welcomed to apply.

Responsibilities

• Source, negotiate, and coordinate KOLs and talents for brand campaigns across platforms (e.g. Instagram, YouTube, Xiaohongshu).
• Support or independently develop communication plans and campaign proposals, depending on experience.
• Coordinate the execution of PR events and brand awareness campaigns.
• Manage relationships and scheduling across creators, talents, and agencies.
• Track campaign performance and prepare reporting.
• Collaborate with internal creative and project teams to ensure delivery quality.

Skills

KOL marketing

Campaign management

Negotiation

Cross-functional collaboration

Bilingual (Cantonese/English)

Job description

Ignite Vision Ltd's Starry division in Hong Kong seeks a Senior Influencer Marketing Specialist to plan and execute KOL campaigns for financial services and lifestyle brands, coordinating creator partnerships from brief to impact. You will negotiate with talents, develop proposals, and help run PR events, with a focus on results, reporting, and cross‑team collaboration.

Fluent Cantonese and English are essential; Mandarin is a plus.