Senior Influencer Marketing Specialist (Starry)

Ignite Vision Ltd; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Job summary

Ignite Vision Ltd's Starry division in Hong Kong seeks a Senior Influencer Marketing Specialist to plan and execute KOL campaigns for financial services and lifestyle brands, coordinating creator partnerships from brief to impact. You will negotiate with talents, develop proposals, and help run PR events, with a focus on results, reporting, and cross‑team collaboration.

Fluent Cantonese and English are essential; Mandarin is a plus.

Qualifications

• 3–5 years of experience in talent management, an agency, or a KOL platform, or comparable campaign experience preferred.
• Proven ability to independently manage talent projects, pitch communication plans, and run brand awareness and engagement campaigns.
• B2B experience managing talent / artist activities is a strong plus — particularly in event, financial services, and community-building contexts.
• An established network across creators, talents, and agencies is an advantage.
• Familiarity with Hong Kong's social media and creator ecosystem.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• Fluent in Cantonese and English; Mandarin is a plus.
• Less experienced candidates with 1-2 years of experience welcomed to apply.

Responsibilities

• Source, negotiate, and coordinate KOLs and talents for brand campaigns across platforms (e.g. Instagram, YouTube, Xiaohongshu).
• Support or independently develop communication plans and campaign proposals, depending on experience.
• Coordinate the execution of PR events and brand awareness campaigns.
• Manage relationships and scheduling across creators, talents, and agencies.
• Track campaign performance and prepare reporting.
• Collaborate with internal creative and project teams to ensure delivery quality.

Skills

KOL marketing

Campaign management

Negotiation

Cross-functional collaboration

Bilingual (Cantonese/English)

Job description

Senior Influencer Marketing Specialist (Starry)

Influencer Marketing Specialist (Starry)

Starry, being part of Ignite Vision group, is expanding our talent partnerships and brand campaign team. We are looking for a Senior Influencer Marketing Specialist who is passionate about the creator ecosystem, talent collaborations, and PR events, to help plan and execute KOL / talent campaigns for our financial services and lifestyle clients. We welcome candidates with talent management or agency experience (preferred), as well as high-potential entry-level applicants who are genuinely passionate about KOLs and thrive in a fast-paced environment.

Job Responsibilities

Source, negotiate, and coordinate KOLs and talents for brand campaigns across platforms (e.g. Instagram, YouTube, Xiaohongshu).

Support or independently develop communication plans and campaign proposals, depending on experience.

Coordinate the execution of PR events and brand awareness campaigns.

Manage relationships and scheduling across creators, talents, and agencies.

Track campaign performance and prepare reporting.

Collaborate with internal creative and project teams to ensure delivery quality.

Requirements

3–5 years of experience in talent management, an agency, or a KOL platform, or comparable campaign experience preferred.

Proven ability to independently manage talent projects, pitch communication plans, and run brand awareness and engagement campaigns.

B2B experience managing talent / artist activities is a strong plus — particularly in event, financial services, and community-building contexts.

An established network across creators, talents, and agencies is an advantage.

Familiarity with Hong Kong's social media and creator ecosystem.

Organized, detail-oriented, and able to manage multiple projects simultaneously.

Fluent in Cantonese and English; Mandarin is a plus.

Less experienced candidates with only 1-2 years of experience or even fresh graduates are proven fast learners are welcomed to apply. We look for genuine passion for KOLs and the creator space and the ability to adapt to fast-turnaround time. Entry-level positions will focus on execution, coordination, and talent sourcing support.

Requirements

Exposure to top-tier retail and financial brands and campaigns.

Room to grow as the team scales.

About Ignite Vision and Starry

Ignite Vision is a market leader in online performance marketing in Asia which is actively expanding internationally. Founded in Hong Kong in 2007, we operate 6 offices in China and Southeast Asia. Our success has been recognized with the Red Herring Award as one of Asia’s most promising technology companies. Our clients include leading blue-chip companies such as Mastercard, Nike, Watsons, and Microsoft.

Starry is a division of Ignite Vision which focuses on AI-powered KOL marketing campaigns in Hong Kong, China, Southeast Asia and North America. It develops AI technologies which enhances the performance of KOL campaigns and automate the execution through AI-assisted workflow management.

This is an excellent opportunity to join a fast-growing international marketing group with strong career development prospects. We offer an attractive remuneration package and comprehensive fringe benefits to the right candidate.