Senior Associate, PR & Influence – Lifestyle & Consumer

Ogilvy; Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Benefits offered by this job

5-day work week

Fringe benefits

Job summary

Ogilvy is seeking a dynamic Senior Associate for our PR & Influence team to execute integrated campaigns for luxury lifestyle brands, spanning fashion, travel, hospitality and consumer goods.

You will bridge strategy and flawless execution, leverage lifestyle media connections, and drive influencer engagement to deliver measurable buzz for clients. Proficiency in English and Cantonese is essential.

Qualifications

• Degree in Public Relations, Advertising, Communications, Journalism, Marketing, Business Administration or related fields.
• 3–5 years experience in PR, social media, online publication or digital marketing.
• Fluent in English and Cantonese with strong copywriting and editing skills.
• Strategic mindset with analytical thinking abilities.
• Creative driver with experience in driving campaigns and video production projects.
• Trend spotter who stays on top of local social media happenings.
• Team player who communicates effectively and collaborates.
• Detail-minded organizer capable of managing multiple workstreams.

Responsibilities

• Pitch creative story angles to lifestyle media and manage media lists.
• Build and expand a network of journalists, editors, and lifestyle segment producers across print, digital, and broadcast media.
• Write press releases, media pitches, talking points and social copy in a brand-aligned voice.
• Lead on-the-ground execution of press conferences, product launches and influencer events while managing timelines and reporting.

Skills

PR & Communications

Bilingual English Cantonese

Copywriting

Media relations

Campaign management

Strategic thinking

Team collaboration

Education

Bachelor degree in PR/Advertising/Communications/Journ/Marketing/Business Admin

Job description

Ogilvy is seeking a dynamic Senior Associate for our PR & Influence team to execute integrated campaigns for luxury lifestyle brands, spanning fashion, travel, hospitality and consumer goods.

You will bridge strategy and flawless execution, leverage lifestyle media connections, and drive influencer engagement to deliver measurable buzz for clients. Proficiency in English and Cantonese is essential.