Market Strategist and Influencer Relations

Tokalent; Hong Kong; On-site; HKD 420,000 - 700,000; Full time

Job summary

Tokalent, a Hong Kong-based crypto advisory firm, seeks a Market Strategist and Influencer Relations to guide our influencer engagement and market analysis across the crypto space. You will develop strategies, research trends, build KOL relationships, and create content with influencers to drive brand visibility.

With 3+ years in crypto/fintech market roles and strong analytical, communication, and project management skills, you will report insights to stakeholders and manage impactful events

Qualifications

• Bachelor's degree in a related field is required.
• 3+ years in market analysis, influencer management, or related crypto/fintech roles.
• Strong analytical, research and communication skills.

Responsibilities

• Develop influencer engagement and market analysis strategy for crypto growth.
• Conduct market research to identify trends and opportunities.
• Identify and cultivate relationships with KOLs and influencers.
• Create content with KOLs (AMAs, threads, campaigns) to engage audience.
• Monitor campaign performance and report insights to stakeholders.
• Organize events and campaigns leveraging KOL partnerships.

Skills

Market analysis

KOL/influencer management

Data-driven analytics

Financial knowledge

Communication

Project management

Education

Bachelor's degree in Finance/Business/Marketing/CS/Engineering

Tools

Analytics tools

Job description

Market Strategist and Influencer Relations

About the job Market Strategist and Influencer Relations

Company

Our client is a leading Web3.0 venture capital,investment andadvisory company based in Hong Kong.

Key Responsibilities

• Develop and implement a comprehensive influencer engagement and market analysis strategy to support our company's growth in the crypto space.
• Conduct market research to discover emerging trends and opportunities, assess risks, and provide actionable insights for strategic decision-making.
• Identify and cultivate relationships with key opinion leaders (KOLs) and influencers within the crypto community, aligning with our groups brand values and objectives.
• Create engaging content in collaboration with KOLs, including AMAs, twitter threads on project reviews/guides, and promotional campaigns to resonate with the target audience.
• Monitor and report on KOL campaign performance in alignment with portfolio company developments, using data to guide future strategies and support company objectives.
• Organize and manage events and campaigns that leverage KOL partnerships to enhance brand visibility and community engagement.
• Prepare and distribute reports detailing market trends, campaign results, and portfolio performance to stakeholders.
• Drive continuous improvement of marketing analytical frameworks, tools, and influencer relations tactics to optimize the effectiveness of our market strategies.

Requirements

• Bachelor's degree in Finance, Business, Marketing, Computer Science, Engineering, or a related field.
• Minimum of 3 years of combined experience in market analysis, business analysis, KOL/influencer management, or related roles within the crypto, fintech, or venture capital industries.
• Strong analytical and research skills, with proficiency in financial knowledge.
• Demonstrated ability to develop and maintain relationships with influencers and thought leaders in the cryptocurrency market.
• Excellent communication, presentation, and interpersonal skills, capable of conveying complex information clearly to diverse audiences.
• Creative and strategic thinker with a data-driven mindset and experience in utilizing analytics tools for performance measurement.
• Highly organized, detail-oriented, and adept at managing multiple projects and campaigns simultaneously.
• In-depth understanding of blockchain technology, cryptocurrency trends, and social media platforms relevant to the crypto industry.