Branding Manager (Hong Kong Based)

STERRY; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation package

Full remote flexibility

Work with international brands

Collaborative and innovative marketing

Job summary

STERRY Limited in Hong Kong is seeking an experienced Branding Manager with a strong fashion background to own the brand's identity and market positioning. You will lead local campaigns and guide cross-functional teams to translate our global vision into localized, compelling campaigns.

You will manage agencies, ensure premium brand standards across digital, retail and PR, and collaborate with e-commerce to drive conversions in a fast-paced market.

Qualifications

• 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashion sector.
• Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape.
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in English and Cantonese.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in data analysis and translating market/consumer insights into actionable strategies.
• Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

Responsibilities

• Develop and execute a brand strategy for Hong Kong aligned with global objectives.
• Ensure brand identity consistency across digital, in-store, PR, and partnerships.
• Conduct market research on fashion trends and consumer insights in Hong Kong.
• Manage annual branding budget for ROI.
• Plan and execute local marketing campaigns with global teams.
• Develop marketing collateral, store displays, and digital assets.
• Oversee agency relationships to ensure on-brand execution.
• Define social media and digital content strategy for local platforms.
• Work with e-commerce to reflect premium standards and drive conversions.
• Train sales and operations teams on brand guidelines; present reports.

Skills

Brand management

Fashion branding

Digital marketing

Market research

Communication

Data analysis

Project management

Team leadership

Education

Bachelor's degree

Job description

Branding Manager (Hong Kong Based) - STERRY Limited

Join a dynamic growth marketing agency where precision meets creativity

At STERRY, we're not your average marketing agency—we're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role

We are seeking an experienced Branding Manager with a strong background in the fashion industry to take ownership of our brand's identity, communication, and market positioning in Hong Kong. This pivotal role requires a deep understanding of luxury/retail branding, cultural nuances, and the fast-paced digital landscape. The ideal candidate will be a strategic thinker, a creative leader, and an exceptional communicator who can translate our global vision into localized, compelling campaigns.

Key Responsibilities

Brand Strategy & Execution

• Develop and execute a comprehensive brand strategy tailored for the Hong Kongmarket that aligns with the company's global objectives.
• Ensure absolute consistency of the brand identity, voice, visual aesthetic, and messaging across all touchpoints (digital, in-store, PR, partnerships).
• Conduct continuous market research on fashion trends, competitive landscape, and consumer insights in Hong Kong to identify new opportunities and challenges.
• Manage the annual branding budget, optimizing spend for maximum impact and ROI.

Marketing & Campaigns

• Lead the planning and execution of all local marketing campaigns, seasonal launches, and collaborations, working closely with the global marketing and product teams.
• Oversee the development of compelling marketing collateral, including store display materials, digital assets, and localized content.
• Manage agency relationships (PR, creative, media buying) to ensure high-quality, on-strategy execution of brand initiatives.

Digital & Social Media

• Define and drive the brand's social media and digital content strategy for relevant local platforms (e.g., Instagram, WeChat, Little Red Book - depending on target market).
• Work with the e-commerce team to ensure the online experience reflects premium brand standards and drives conversion.

Collaboration & Leadership

• Act as the brand guardian, training and guiding local sales, retail, and operations teams on brand guidelines and positioning.
• Prepare and present regular performance reports on brand health, campaign effectiveness, and key metrics to senior management.

Qualifications

• Mandatory: 5+ years of progressive experience in brand management, with a minimum of 3 years specifically within the fashionsector.
• Essential: Must be legally eligible to work in and based in Hong Kong, with a solid understanding of the local consumer base and media landscape.
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns.
• Exceptional written and verbal communication skills in English and Cantonese.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proficiency in data analysis and translating market/consumer insights into actionable strategies.
• Highly creative, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

What We Offer

• Competitive compensation package
• Full remote flexibility
• Opportunity to work with international brands and markets
• Collaborative and innovative marketing environment

We look forward to hearing from you!