Senior Executive, Content Development

Edelman Public Relations Worldwide (HK) Ltd; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

Edelman Public Relations Worldwide (HK) Ltd is seeking a senior content account executive to lead native ENG short and long-form content across multiple channels. The ideal candidate combines strong writing skills with a deep understanding of the client’s business, products, markets, and influencers, and can translate this into compelling media and client counsel.

The role requires proficiency in traditional PR tools, strategic thinking, and the ability to guide junior team members while

Qualifications

• Bachelor degree or above.
• Relevant 3–5 years in journalism, content, research or PR, with editorial/content/PR campaigns experience.
• Strong strategic thinking and problem solving skills.
• Good OT tolerance: willingness to work overtime.
• Team player and high English language skill; Chinese is a bonus.

Responsibilities

• Account/Client Management: foster good client communication with an outgoing and flexible approach.
• Content: craft press releases, media bylines, blog/opinion articles, research reports, social media posts and other formats.
• Media Engagement: manage daily media needs, mass distributions, product seeding, event RSVP, and media interviews.
• Planning: assist with retainer and project planning.

Skills

Strategic thinking

Problem solving

OT flexibility

English proficiency

Team player

Chinese language

Education

Bachelor degree or above

Job description

Edelman Public Relations Worldwide (HK) Ltd View all jobs

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

A senior content account executive specializing in content must have high-level capability for writing and developing native ENG short and long-form multiformat content for multiple channels/media. He/she must combine this with comprehensive level of understanding of the accounts s/he works on – their business, products, markets, personnel, outside influencers, etc. – and succinctly convey this knowledge to the media and client team members. S/he must also have a solid grasp of all traditional public relations tools, and be able to recommend a variety of strategies and tactics to his/her clients. S/he must be able to work effectively and provide sound counsel with lower levels of client contacts.

Responsibilities

• Account/Client Management: Demonstrate understanding of key client information, fostering good client communication with an outgoing and flexible approach
• Content: Understands trends in supported industries; excels in crafting press releases, media bylines, blog/opinion articles, research reports, social media posts, video/visual content outlines, media briefing books, internal newsletters, etc.
• Media Engagement: Manages daily media needs, e.g., mass distributions, product seeding, event RSVP, etc.; pitches and oversees media interviews
• Planning: Assists with retainer and project planning

Requirements

• Bachelor degree or above;
• Relevant 3-5 in journalism, content, research or public relations, experience in managing and executing editorial/content/ PR and marketing communications projects and campaigns;
• Strong strategic thinking and problem solving skills;
• Good anti-pressure ability: accept reasonable OT;
• Team player and high English language skillset, Chinese is a bonus

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.