Senior Executive, Brand (Associate Pool)

Edelman; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Edelman Hong Kong is seeking a Senior Executive to join our Brand team, blending media relations, storytelling and integrated communications to drive business impact.

The role spans consumer brands, lifestyle and corporate work; you will shape campaigns, develop messages, and mentor junior staff while collaborating with strategy, creative and digital disciplines to deliver tangible results.

Qualifications

• 4+ years of experience in PR, communications, marketing or a related field.
• Excellent English and Chinese writing skills.
• Ability to craft compelling stories and campaigns.
• Strong relationships with media and influencers.

Responsibilities

• Help shape and deliver integrated communications campaigns that drive conversation and create impact for leading brands.
• Develop compelling stories, messaging and content for media, social and digital channels.
• Serve as day‑to‑day client contact, building trusted relationships and guiding projects end‑to‑end.
• Create high‑quality media pitches, press releases, executive communications and thought leadership pieces.
• Build relationships with media, creators and influencers to unlock opportunities.
• Spot emerging trends and insights to inform campaigns and ideas.
• Collaborate with strategy, creative, digital and communications teams to deliver integrated solutions.
• Mentor junior team members and foster a collaborative team culture.

Skills

Public relations

Communications

Marketing

Media relations

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Senior Executive, Brand Team

At Edelman, we work at the intersection of brands, culture and communications. We help organisations earn trust, stay relevant and spark conversations that matter. Whether launching new products, creating cultural moments or helping brands navigate change, we develop ideas and campaigns that influence audiences and drive real-world action.

We're looking for a curious, driven and culturally connected Senior Executive to join our Brand team in Hong Kong. This role is ideal for someone who enjoys blending media relations, storytelling, content, cultural insights and integrated communications to create work that sparks conversation and delivers business impact.

You’ll work across a diverse portfolio of clients spanning consumer brands, lifestyle, arts & culture, corporate and purpose-led organisations, partnering with senior team members to develop and execute campaigns that earn attention, build trust and engage audiences.

What You’ll Do

• Help shape and deliver integrated communications campaigns that drive conversation, build trust and create impact for leading brands and organisations
• Develop compelling stories, messaging and content that connect with audiences across media, social and digital channels
• Serve as a key day‑to‑day contact for clients, building trusted relationships and helping projects move seamlessly from idea to execution
• Craft high‑quality communications materials, including media pitches, press releases, executive communications, thought leadership and campaign content
• Build and maintain strong relationships with media, creators, influencers and other stakeholders to unlock opportunities for clients
• Spot emerging trends, cultural moments and audience insights that can inform communications strategies and generate fresh ideas
• Collaborate with colleagues across strategy, creative, digital and communications disciplines to deliver integrated solutions for clients
• Mentor and guide junior team members, contributing to a collaborative, positive and high‑performing team culture

What We’re Looking For

We’re less focused on ticking every box and more interested in people who are curious, motivated and excited by the world around them.

You Might Be a Good Fit If You

• Are always plugged into what’s happening in culture, media, business and society
• Know who people are talking about, what brands are doing well and what topics are driving conversation
• Love turning insights and ideas into stories that capture attention
• Enjoy building relationships and working with different people
• Have 4+ years of experience in PR, communications, marketing or a related field
• Write confidently in both English and Chinese
• Thrive in a fast‑paced environment and enjoy managing multiple priorities
• Are collaborative, proactive and eager to keep learning

Why Join Edelman?

• Work on some of Hong Kong/ world’s most visible and culturally relevant brands, campaigns and organisations
• Gain exposure to integrated communications, reputation management, content, social media and brand strategy
• Collaborate with talented specialists across creative, digital, strategy and communications disciplines
• Be part of a team that values curiosity, initiative, collaboration and continuous learning
• Grow your career in an environment that encourages you to stretch beyond traditional PR and develop broader communications expertise

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.