Senior Executive

Edelman; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Edelman is seeking a senior content account executive to lead native ENG short and long-form multiformat content for multiple channels. You will combine writing capability with deep knowledge of client accounts, products, markets, and influencers to inform media and client teams.

You will also leverage traditional PR tools and advise on strategies and tactics, while providing sound counsel with lower levels of client contacts.

Qualifications

• Bachelor degree or above in journalism, content, PR or related field.
• 3–5 years of experience in editorial/content/PR and marketing campaigns.
• Strong strategic thinking and problem-solving skills.
• Good ability to handle reasonable OT.
• Team player with strong English skills; Chinese helpful.

Responsibilities

• Account/Client Management: Maintain client communication with an outgoing and flexible approach.
• Content: Craft press releases, bylines, blogs, reports, social posts, video outlines, media books, newsletters.
• Media Engagement: Manage daily media needs, pitches, media interviews.
• Planning: Assist with retainer and project planning.
• Event: Coordinate client events, logistics, and onsite support.

Skills

Strategic thinking

Problem solving

Content writing

English language

Education

Bachelor degree or above in relevant field

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

A senior content account executive specializing in content must have high-level capability for writing and developing native ENG short and long-form multiformat content for multiple channels/media. He/she must combine this with comprehensive level of understanding of the accounts s/he works on – their business, products, markets, personnel, outside influencers, etc. – and succinctly convey this knowledge to the media and client team members. S/he must also have a solid grasp of all traditional public relations tools, and be able to recommend a variety of strategies and tactics to his/her clients. S/he must be able to work effectively and provide sound counsel with lower levels of client contacts.

Responsibilities

• Account/Client Management: Demonstrate understanding of key client information, fostering good client communication with an outgoing and flexible approach
• Content: Understands trends in supported industries; excels in crafting press releases, media bylines, blog/opinion articles, research reports, social media posts, video/visual content outlines, media briefing books, internal newsletters, etc.
• Media Engagement: Manages daily media needs, e.g., mass distributions, product seeding, event RSVP, etc.; pitches and oversees media interviews
• Planning: Assists with retainer and project planning
• Event: Coordinates client events, including logistics arrangement, onsite support, etc.

Requirements

• Bachelor degree or above;
• Relevant 3-5 in journalism, content, research or public relations, experience in managing and executing editorial/content/ PR and marketing communications projects and campaigns;
• Strong strategic thinking and problem solving skills;
• Good anti-pressure ability: accept reasonable OT;
• Team player and high English language skillset, Chinese is a bonus

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.