Senior Digital Product Owner, Customer Experience

CTF Life; Hong Kong; On-site; HKD 630,000 - 980,000; Full time

Job summary

Chow Tai Fook Life Insurance Company Limited in Hong Kong is seeking a Digital Product Manager to translate business needs into practical digital features and support the full product delivery lifecycle from requirement gathering through implementation and enhancement.

You will collaborate with business stakeholders, technology teams, and agency partners to deliver digital initiatives across acquisition, engagement, loyalty, and rewards, while monitoring adoption and performance metrics to drive

Qualifications

• Degree holder in Business, Information Systems, Digital, Technology, or a related discipline.
• 6-10 years of experience in digital product management, business analysis, digital transformation, customer experience, or related roles.
• Experience in digital app platforms and customer-facing digital solutions; banking/finance sector experience is a plus.
• Strong understanding of customer journeys, digital products, agile delivery methodologies, and product lifecycle management.
• Experience in gathering business requirements, stakeholder management, and translating needs into digital solutions.
• Data-driven mindset with ability to interpret customer insights, adoption data, and performance metrics.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Self-motivated, customer-focused, and passionate about delivering meaningful digital experiences.
• Excellent written/spoken English and Chinese; Cantonese/Putonghua preferred.

Responsibilities

• Partner with business stakeholders to deliver digital initiatives across acquisition, engagement, loyalty, and rewards.
• Manage and enhance customer digital platforms by translating business requirements into features and experiences.
• Collaborate with agency digital product owners to support end-to-end journeys from engagement to loyalty.
• Gather and analyse business requirements, customer journeys, and processes to identify pain points and improvement areas.
• Support end-to-end product delivery including requirement gathering, design, backlog prioritisation, testing, and rollout.
• Monitor digital adoption and performance metrics to translate insights into improvements.
• Work with business, technology, and external partners to deliver high-quality digital solutions and drive innovation.

Skills

Digital product management

Business analysis

Agile delivery

Stakeholder management

Communication

English & Chinese communication

Customer journey understanding

Problem solving

Education

Degree holder in Business, Information Systems, Digital, Technology, or related discipline

Job description

Chow Tai Fook Life Insurance Company Limited in Hong Kong is seeking a Digital Product Manager to translate business needs into practical digital features and support the full product delivery lifecycle from requirement gathering through implementation and enhancement.

You will collaborate with business stakeholders, technology teams, and agency partners to deliver digital initiatives across acquisition, engagement, loyalty, and rewards, while monitoring adoption and performance metrics to drive