Senior CRM & Clienteling Lead - Luxury Retail

IWC Schaffhausen

Hong Kong

On-site

HKD 900,000 - 1,300,000

Full time

4 hours ago

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Job summary

IWC Schaffhausen seeks a senior CRM/Clienteling specialist to elevate our client engagement across boutique and wholesale networks in Hong Kong. You will shape market-relevant clienteling strategies, analyze customer data, and drive campaigns that improve recruitment, retention, and loyalty.

Partner with Experience, Development, Retail, Marketing, and HQ to embed CRM tools, maintain data quality, and deliver actionable insights through dashboards and KPIs. Fluent English and Chinese preferred.

Qualifications

Education: Bachelor’s degree in business, analytics, marketing, economics, mathematics, statistics, or a related field.
Experience: 8+ years in CRM, clienteling, customer insights, business intelligence, or data analytics.
Industry: Luxury watch and jewellery or luxury fashion experience is strongly preferred.

Responsibilities

Develop CRM and clienteling strategies to strengthen recruitment, engagement, retention and loyalty.
Collaborate with boutique and wholesale teams to embed clienteling tools and best practices.
Lead monthly client performance reviews with Area and Store Managers and support action planning.
Analyze sales and customer data to identify opportunities and translate insights into actions.