Senior Brand Manager: Drive Growth & Launch Excellence

Novartis ACC; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Novartis ACC in Hong Kong seeks a Local Brand Manager to shape product strategy in collaboration with local and global teams, and to drive tactical initiatives aligned with regulatory and ethical standards.

The role oversees promotional campaigns, budget forecasting, market insights, and cross-functional collaboration with Marketing and Medical teams to optimize patient outcomes and business growth within the assigned territory.

Responsibilities

• Prepares content for Integrated Brand Teams and Launch Teams.
• Executes, monitors and analyzes tactical plans to grow brands.
• Leads promotional activities per SOPs and Code of Conduct.
• Monitors brand budgets, forecasts and expenses; assesses marketing mix.
• Identifies market insights via customer interactions.
• Executes central and regional marketing activities.
• Monitors product performance and external environment; takes corrective action.
• Collaborates with Marketing and Medical teams to maximize activities across disease areas.
• Identifies patient-segment needs within assigned territory.
• Oversees regulatory document distribution (RMP, DHCPL) to HCPs.
• Reports technical complaints/adverse events within 24 hours.
• Distributes marketing samples where applicable.
• Ensures safe workplace; complies with HSE and ISEC standards.

Job description

Novartis ACC in Hong Kong seeks a Local Brand Manager to shape product strategy in collaboration with local and global teams, and to drive tactical initiatives aligned with regulatory and ethical standards.

The role oversees promotional campaigns, budget forecasting, market insights, and cross-functional collaboration with Marketing and Medical teams to optimize patient outcomes and business growth within the assigned territory.