(Senior) Brand Manager

Nahc; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Nahc is seeking an ambitious Brand Manager to lead our Korean cosmetics portfolio in a fast-paced startup environment. You will own brand strategy, oversee P&L, manage budgets, and drive growth by building strong relationships with key retail partners and distributors.

You will develop product positioning, marketing campaigns, and launches, monitor market trends, and translate insights into actionable plans.

Qualifications

• 4+ years of proven experience in brand management, marketing, or key account management within FMCG, cosmetics, or beauty.
• Bachelor's degree in Business, Marketing, or related field.
• Strong commercial mindset with ability to translate insights into actionable strategies.

Responsibilities

• Lead development and execution of brand strategies for cosmetics portfolio.
• Build relationships with key retail partners and distributors.
• Own brand profitability including budgets, forecasts, and cost control.
• Collaborate cross-functionally to ensure timely execution of initiatives.
• Monitor market trends and competitor activity to inform strategy.

Skills

Brand management

P&L management

Key account management

Marketing strategy

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Overview

Our client is seeking ambitious and results-driven Brand Managers to lead their leading cosmetics brand. This role is ideal for a dynamic professional who thrives in a fast-paced startup environment and is passionate about building brands, managing key accounts, and driving business growth. You will be responsible for developing brand strategy, managing P&L, and maintaining strong relationships with key retail partners.

• Lead the development and execution of comprehensive brand strategies for our Korean cosmetics portfolio, including product positioning, marketing campaigns, and new product launches to drive brand awareness and market share growth.
• Build and maintain strong relationships with key retail partners and distributors, negotiate trading terms, develop joint business plans, and ensure optimal product placement and visibility across all channels.
• Take full ownership of brand profitability by managing budgets, forecasting sales and expenses, analyzing financial performance, and implementing strategies to maximize revenue and margin growth.
• Collaborate closely with the team to ensure seamless execution of brand initiatives and alignment with overall business objectives.
• Monitor market trends, competitor activities, and consumer behavior to identify opportunities and inform strategic decision-making.
• Bachelor's degree in Business, Marketing, or related field with 4+ years of proven experience in brand management, marketing, or key account management within the FMCG, cosmetics, or beauty industry etc.
• Strong commercial mindset with hands-on experience in P&L management, budget planning, and financial analysis, with ability to translate insights into actionable strategies that deliver results is a plus
• Exceptional interpersonal and communication skills with proven ability to build and maintain relationships with key stakeholders
• Entrepreneurial spirit with ability to thrive in a fast-paced, dynamic start-up environment, demonstrate flexibility and adaptability, take initiative, and manage multiple priorities with minimal supervision.