Brand Manager

Nahc; Hong Kong; On-site; HKD 520,000 - 760,000; Full time

Job summary

Nahc in Hong Kong seeks a Brand Manager to lead our cosmetics portfolio. You will develop brand strategy, manage P&L, and nurture relationships with key retail partners to drive growth in a fast-paced startup environment.

The ideal candidate has 4+ years in brand management or related roles within FMCG/cosmetics, with strong financial and stakeholder management skills and an entrepreneurial mindset.

Qualifications

• Bachelor's degree in Business, Marketing, or related field; 4+ years in brand management, marketing, or key account mgmt in FMCG/cosmetics/beauty.
• Strong commercial mindset with hands-on P&L, budgeting and financial analysis; translate insights into actionable strategies.
• Exceptional interpersonal and communication skills; proven ability to build and maintain relationships with key stakeholders.
• Entrepreneurial spirit; thrive in fast-paced startup environment, manage multiple priorities with minimal supervision.

Responsibilities

• Lead development and execution of brand strategies for our Korean cosmetics portfolio, including product positioning, campaigns and launches.
• Build and maintain relationships with retail partners and distributors; negotiate terms and ensure optimal product placement and visibility.
• Own brand profitability by managing budgets, forecasting sales/expenses and analyzing financial performance to maximize revenue and margin.
• Collaborate with team to ensure seamless execution of brand initiatives aligned with business objectives.
• Monitor market trends, competitors and consumer behavior to inform strategic decisions.

Skills

Brand management

Marketing

Key account management

P&L management

Education

Bachelor's degree in Business/Marketing or related field

Job description

Overview

Our client is seeking ambitious and results-driven Brand Managers to lead their leading cosmetics brand. This role is ideal for a dynamic professional who thrives in a fast-paced startup environment and is passionate about building brands, managing key accounts, and driving business growth. You will be responsible for developing brand strategy, managing P&L, and maintaining strong relationships with key retail partners.

Responsibilities

• Lead the development and execution of comprehensive brand strategies for our Korean cosmetics portfolio, including product positioning, marketing campaigns, and new product launches to drive brand awareness and market share growth.
• Build and maintain strong relationships with key retail partners and distributors, negotiate trading terms, develop joint business plans, and ensure optimal product placement and visibility across all channels.
• Take full ownership of brand profitability by managing budgets, forecasting sales and expenses, analyzing financial performance, and implementing strategies to maximize revenue and margin growth.
• Collaborate closely with the team to ensure seamless execution of brand initiatives and alignment with overall business objectives.
• Monitor market trends, competitor activities, and consumer behavior to identify opportunities and inform strategic decision-making.

Qualifications

• Bachelor's degree in Business, Marketing, or related field with 4+ years of proven experience in brand management, marketing, or key account management within the FMCG, cosmetics, or beauty industry etc.
• Strong commercial mindset with hands‑on experience in P&L management, budget planning, and financial analysis, with ability to translate insights into actionable strategies that deliver results is a plus
• Exceptional interpersonal and communication skills with proven ability to build and maintain relationships with key stakeholders
• Entrepreneurial spirit with ability to thrive in a fast‑paced, dynamic start‑up environment, demonstrate flexibility and adaptability, take initiative, and manage multiple priorities with minimal supervision.