SEM & Programmatic Growth Specialist (HK)

Starcom; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Starcom in Hong Kong is seeking an Assistant Digital Manager (SEM and Programmatic) to develop, manage, and optimise paid search and programmatic campaigns. You will work with internal specialists and local market teams, tracking performance and delivering actionable insights to clients.

Fluency in English, Cantonese, and Mandarin is required, with hands-on experience using major DSPs and ad platforms. A proactive, data-driven communicator will thrive in this role.

Qualifications

• 3–5 years' experience managing SEM (Google Ads/Baidu) and programmatic advertising campaigns in agency or client-side environments.
• Fluent in English, Cantonese, and Mandarin; Cantonese required.
• Direct experience using major DSPs and ad platforms.

Responsibilities

• Develop, manage, and optimise SEM and programmatic campaigns.
• Stay updated on Hong Kong's online landscape and new platforms.
• Coordinate with performance team to track, measure, and report campaign effectiveness to KPIs.
• Prepare, consolidate, and present campaign reports and insights to clients and stakeholders.
• Participate in client and agency meetings and provide input on strategy and opportunities.
• Collaborate with local media teams to plan digital investment across SEM, programmatic, and social channels.
• Write proposals and deliver clear campaign updates to clients.

Skills

PowerPoint

Analytics

Reporting

Tools

Google Ads

DV360

The Trade Desk

Google Analytics

Campaign Manager 360

Job description

Starcom in Hong Kong is seeking an Assistant Digital Manager (SEM and Programmatic) to develop, manage, and optimise paid search and programmatic campaigns. You will work with internal specialists and local market teams, tracking performance and delivering actionable insights to clients.

Fluency in English, Cantonese, and Mandarin is required, with hands-on experience using major DSPs and ad platforms. A proactive, data-driven communicator will thrive in this role.