Bilingual Digital Marketing Coordinator — SEM & Campaigns

Pathsight Limited; Hong Kong; On-site; HKD 366,000 - 438,000; Full time

Job summary

Pathsight Limited is hiring an Assistant Digital Marketing Manager in Hong Kong. You will manage Google and social media campaigns, optimize SEM/GDN efforts, and create bilingual content for digital channels including websites and blogs.

The role emphasizes tracking conversions and improving campaign performance. The ideal candidate has at least 2 years in digital marketing, strong English and Chinese writing skills, and a solid understanding of SEO/SEM and social media engagement.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 2 years of digital marketing experience.
• Strong bilingual content creation in Chinese and English.
• Solid knowledge of SEO and SEM strategies.
• Proficient in online advertising technologies (Search, Display, Social).
• Agency experience is an advantage.

Responsibilities

• Manage Google and social media paid campaigns (FB, LinkedIn, WeChat, Xiaohongshu).
• Set up and monitor conversion tracking; update company website.
• Create online ad campaigns including SEM and GDN; boost posts on Facebook and LinkedIn Ads.
• Develop bilingual content for SEM and other marketing materials across digital platforms.
• Evaluate campaign effectiveness via analysis reports; propose optimization actions.

Skills

Paid campaigns

Social media

Content creation

SEO

SEM

Campaign tracking

Education

Marketing degree

Tools

Google Ads

LinkedIn Ads

Facebook Ads

WeChat

Xiaohongshu

Job description

Pathsight Limited is hiring an Assistant Digital Marketing Manager in Hong Kong. You will manage Google and social media campaigns, optimize SEM/GDN efforts, and create bilingual content for digital channels including websites and blogs.

The role emphasizes tracking conversions and improving campaign performance. The ideal candidate has at least 2 years in digital marketing, strong English and Chinese writing skills, and a solid understanding of SEO/SEM and social media engagement.