Head of Sales (APAC) - Retail Industry

Affinity Executive Search Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Our client is seeking a commercially driven Head of Sales, Asia to lead its Hong Kong sales team and accelerate regional growth. This hands-on leadership role combines sales strategy, team development and direct business development.

You will build relationships with senior retail decision-makers, win new clients and expand the business across Asian markets, focusing on retailers, grocers and distributors. Expect ongoing engagement with cross-functional teams to tailor solutions and drive

Qualifications

• At least 10 years of relevant sales, business development or commercial experience, including proven experience leading and developing a sales team.
• Proven track record in winning new clients and growing revenue within related B2B solutions.

Responsibilities

• Develop and execute the Asia sales strategy, taking ownership of revenue targets, new client acquisition and regional business expansion.
• Lead, coach and develop the Hong Kong sales team, setting clear targets and strengthening prospecting, consultative selling and account development capabilities.
• Personally identify and pursue new business opportunities, using your industry network to connect with senior decision-makers and build a strong sales pipeline.
• Lead major pitches, commercial proposals, negotiations and contract closures, including complex regional and multi-market opportunities.
• Build relationships with C-level executives and senior stakeholders
• Identify opportunities to enter new markets and grow existing accounts through additional programmes, services and regional partnerships.
• Work with internal product, operations and technology teams to develop tailored solutions that address clients’ commercial objectives.
• Partner with marketing teams on targeted campaigns, sales materials and industry events that support lead generation and business development.
• Maintain accurate sales forecasts and pipeline reporting, using market insights and performance data to guide priorities and improve results.

Skills

Leadership

Sales strategy

Team development

Business development

Consultative selling

Account development

Negotiation

Pipeline management

Relationship building

Strategic thinking

Job description

Our client, a multinational retail business, is seeking a commercially driven Head of Sales, Asia to lead its Hong Kong sales team and accelerate regional growth.

This is a hands‑on leadership role combining sales strategy, team development and direct business development. You will build relationships with senior retail decision-makers, win new clients and expand the business across Asian markets, with a core focus in the retailer and grocer retailer or distributor sectors.

Key Responsibilities

Develop and execute the Asia sales strategy, taking ownership of revenue targets, new client acquisition and regional business expansion.

Lead, coach and develop the Hong Kong sales team, setting clear targets and strengthening prospecting, consultative selling and account development capabilities.

Personally identify and pursue new business opportunities, using your industry network to connect with senior decision-makers and build a strong sales pipeline.

Lead major pitches, commercial proposals, negotiations and contract closures, including complex regional and multi-market opportunities.

Build relationships with C-level executives and senior stakeholders

Identify opportunities to enter new markets and grow existing accounts through additional programmes, services and regional partnerships.

Work with internal product, operations and technology teams to develop tailored solutions that address clients’ commercial objectives.

Partner with marketing teams on targeted campaigns, sales materials and industry events that support lead generation and business development.

Maintain accurate sales forecasts and pipeline reporting, using market insights and performance data to guide priorities and improve results.

Requirements

At least 10 years of relevant sales, business development or commercial experience, including proven experience leading and developing a sales team.

A successful track record in winning new clients and growing revenue within related B2B solutions.

An established network of senior retail contacts across Asian markets, particularly Retailers or Retil Chains or Retail distributors

Demonstrated ability to originate opportunities, manage the full sales cycle and close complex, high-value agreements.

Strong consultative selling skills, with the ability to translate client needs into commercially compelling proposals.

Experience developing regional sales strategies and adapting the approach to different Asian markets.

An entrepreneurial, results‑driven approach, with the willingness to lead from the front and personally pursue new business.

Excellent communication, presentation and negotiation skills