Relationship Manager

Edrington; Hong Kong; Hybrid; HKD 480,000 - 840,000; Full time

Benefits offered by this job

Staff Purchase Discount

Hybrid working

26 weeks paid maternity/paternity/adop

Job summary

Edrington in Hong Kong seeks a Relationship Manager to support the engagement and recruitment of High Potential UHNI clients across the Single Malt portfolio, coordinating with CRM and marketing for brand-consistent communications.

You will nurture high-value relationships, manage event logistics, and drive private-client sales while collaborating with regional teams to deliver world-class client service.

Qualifications

• 4+ years in beverages, hospitality or luxury marketing/retail.
• Proven track record in recruiting High Net Worth individuals.
• Appreciation for the finer things in life and understanding private clients.
• Personable with strong interpersonal, communication, presentation and negotiation skills.
• Highly motivated, dynamic and proactive.
• Local language skills both written and spoken in market.

Responsibilities

• Identify and groom next level of private clients from CRM and Private Client Database.
• Coordinate with Marketing on brand voice and communications.
• Source and recruit new private clients; manage pricing strategy for DTC/Prestige.
• Support order process, delivery info, and compliance data systems; achieve sales targets.
• Coordinate events; manage logistics and customer service excellence.

Skills

Relationship management

Sales

CRM

Event logistics

Private clients

Tools

Affinity CRM

Job description

Our Craft

Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend Of Benefits

• 18 days of annual leave per annum, with increments subject to years of service; 4 Giving More days on top of Hong Kong public holidays
• Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%)
• Medical insurance that covers both employees and their dependents
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Staff Purchase Discount
• Embrace work-life harmony with hybrid working, 26 weeks' paid maternity, paternity and adoption leave, and up to 5 paid carers leave days a year

Embrace Excellence

The role of a Relationship Manager is to assist the PCRM's with the overall consumer engagement process and recruitment process across the Edrington Single Malt Whisky portfolio, including support in the sales administrative function. Will identify and groom the next level of private clients from CRM and Private Client Database, focusing on nurturing High Potential UHNI clients. Works with CRM function on database maintenance and brand marketing on event logistics support and coordination on customer service.

Acquisition & Relationship Building – High Potential clients and recruitment

• Able to provide product and pricing information by clarifying business partners request and client requests - selecting appropriate information, forwarding information and answering questions from new recruits and high potential client base in market.
• Aligns with the Marketing calendar and is consistent/cohesive in brand voice and all brand communications from The Edrington portfolio.
• Actively reviews current data and widens network to source and recruit new private clients.
• Works within the pricing strategy for the DTC channel and Prestige range set out by the Managing Director and Head of Marketing.
• Achieves sales operational objectives by contributing information and recommendations to strategic plans and reviews - prepare and complete action plans, implement best in-class customer-service standards, resolve problems, and identify market/competitor trends.
• Follow-up on supply / allocation and coordination with all other functions to ensure PCRM related activities can be delivered in a world class standard.

CRM Partnership

• Maintain relationship with Affinity Tier clients via regular communications.
• Key account owner for The Index Affinity System – ensure regular update and maintenance of engagement and contact data in the Edrington chosen CRM system.
• Create customer service programs such as regular product mailer and phone system communications / birthday & holiday greetings / local partnership with financial and luxury brands.

Sales & Sales Administration

• Build a black book of personal contacts and promote them through the High potential and Private Client status.
• Work closely with new product pipeline and upcoming releases to help facilitate sales from current consumer database.
• Create new customer account master application.
• Support order process and delivery information confirmation.
• Work with compliance systems to make sure we have data systems aligned and updated on a monthly basis.
• Responsible for delivering personal commercial, recruitment and engagement targets.

Event Logistics Support

• Coordinates and aligns with Marketing team on activation and engagement.
• Works with Events Planning & Execution Executive to ensure events logistics, coordination and excellence in customer service.
• Uses branded assets (e.g. glassware / serve ritual tools / brand visibility display) application, control and coordination.
• Collaboration with Regional and Market PCRM, Regional and Market Brand teams to deliver a cohesive and coordinated event launch program.
• Being able to host small scale events from conception to finality, planning to reporting.
• Work closely with local Advocacy teams to help build tasting and partnership events.
• Work closely with parter retail to help facilitate events and cross channel sales if needed in market.

Your Talent And Skills

• At least 4 years of working experience preferably in beverages, hospitality or luxury marketing / retail
• Proven track record in recruiting and engaging with High Net Worth Individuals.
• An appreciation of the 'finer things in life' and understanding the world of our private clients.
• Personable; strong interpersonal, communication, presentation and negotiation skills.
• Highly motivated, dynamic and proactive.
• Local language skills both written and spoken in market.

A Place For Everyone

We're proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.