Regional Brand & Communications Lead

TRIUS Consulting; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

TRIUS Consulting is seeking a Brand Communications professional to develop and execute regional branding and communications strategies that grow users across markets. You will analyze industry trends, reach key audiences, and partner with the global Brand Communications team to support engagement and lead generation.

You will build relationships with media in tech and fashion, plan media campaigns with design teams, write and distribute press releases, and mentor colleagues while tracking

Qualifications

• Bachelor's degree in Marketing, Branding, Public Relations or related field.
• Minimum 3 years of experience in fashion/tech or agencies specializing in fashion/tech industry.
• Strong knowledge of media content and formats, especially digital platforms.
• Experience with B2B events, trade shows, and exhibition management.

Responsibilities

• Develop and execute branding and communications strategies to grow users regionally.
• Analyze industry trends and market activity to reach key audiences.
• Build relationships with media in tech, fashion, and related industries.
• Plan media campaigns and work with design to create content for local, regional, and global audiences.
• Partner with the global Brand Communications team and internal teams to support external engagement and lead generation.
• Write and distribute press releases for major announcements through newswire services.
• Lead the creation of internal and external video content.
• Organize user events and trade shows as needed.
• Track campaign performance, adjust as needed, and share insights with the business team.
• Propose new communications ideas to increase impact.
• Mentor other Brand Communications team members.

Skills

Media relations

Content creation

Campaign analysis

Event management

Education

Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related field

Tools

Newswire platforms

Job description

TRIUS Consulting is seeking a Brand Communications professional to develop and execute regional branding and communications strategies that grow users across markets. You will analyze industry trends, reach key audiences, and partner with the global Brand Communications team to support engagement and lead generation.

You will build relationships with media in tech and fashion, plan media campaigns with design teams, write and distribute press releases, and mentor colleagues while tracking