Marketing Manager | Regional | Tech comp. | 37k monthly

Leadingnation; Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Job summary

Leadingnation is seeking a Brand Communications professional to develop regional branding and communications strategies, grow the user base, and engage key audiences across tech and fashion sectors.

You will manage media relations, plan campaigns with design, create content for local, regional, and global audiences, coordinate B2B events, mentor teammates, and help drive external engagement and lead generation.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related field.
• Minimum 3 years of experience in fashion/tech or agencies specializing in fashion/tech industry.
• Strong knowledge of media content and formats, especially digital platforms.
• Experience with B2B events, trade shows, and exhibition management.
• Strong verbal and written communication skills.

Responsibilities

• Develop and execute branding and communications strategies to grow users regionally.
• Analyze industry trends and market activity to reach key audiences.
• Build relationships with media in tech, fashion, and related industries.
• Plan media campaigns and work with design to create content for local, regional, and global audiences.
• Partner with the global Brand Communications team and internal teams to support external engagement and lead generation.
• Write and distribute press releases for major announcements through newswire services.
• Lead the creation of internal and external video content.
• Organize user events and trade shows as needed.
• Track campaign performance, adjust as needed, and share insights with the business team.
• Propose new communications ideas to increase impact.
• Mentor other Brand Communications team members.

Skills

Brand strategy

Media relations

Digital content

Event management

Mentoring

Education

Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or related field

Job description

Responsibilities

• Develop and execute branding and communications strategies to grow users regionally.
• Analyze industry trends and market activity to reach key audiences.
• Build relationships with media in tech, fashion, and related industries.
• Plan media campaigns and work with design to create content for local, regional, and global audiences.
• Partner with the global Brand Communications team and internal teams to support external engagement and lead generation.
• Write and distribute press releases for major announcements through newswire services.
• Lead the creation of internal and external video content.
• Organize user events and trade shows as needed.
• Track campaign performance, adjust as needed, and share insights with the business team.
• Propose new communications ideas to increase impact.
• Mentor other Brand Communications team members.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related field.
• Minimum 3 years of experience in fashion/tech or agencies specializing in fashion/tech industry
• Strong knowledge of media content and formats, especially digital platforms.
• Experience with B2B events, trade shows, and exhibition management.
• Strong verbal and written communication skills.