Global Brand Strategy Lead

Longbridge HongKong; Hong Kong; Hybrid; HKD 1,400,000 - 2,100,000; Full time

Job summary

Longbridge seeks a Branding Lead to own the global brand system across all markets. You will shape brand architecture, identity governance, and performance measurement in collaboration with leadership, driving cross-market enablement and strategic brand initiatives.

This is a hands-on senior role in a fast-paced team, responsible for both framework creation and execution. You will manage and mentor the branding team while partnering with business units to align branding with growth strategies

Qualifications

• 10+ years of experience in brand strategy/marketing or integrated marketing.
• Regional scope across APAC is highly preferred.
• Experience building scalable brand systems and governance frameworks.
• Fluency in English, Mandarin and Cantonese (written and spoken).

Responsibilities

• Own master-brand architecture across brands and markets.
• Govern visual and verbal identity system and drive cross-market enablement.
• Partner with BU leaders to translate commercial goals into brand plans.
• Lead flagship campaigns and regional summits end-to-end.
• Measure brand performance using Brand Strength Index and related KPIs.
• Develop launch strategies for new markets and segments and provide enablement tools.

Skills

Brand strategy

Brand marketing

Integrated marketing

APAC regional scope

Brand system architecture

Execution from 0 to 1

English, Mandarin, Cantonese

Financial services domain

Stakeholder management

AI-native mindset

Commercial acumen

Job description

Longbridge seeks a Branding Lead to own the global brand system across all markets. You will shape brand architecture, identity governance, and performance measurement in collaboration with leadership, driving cross-market enablement and strategic brand initiatives.

This is a hands-on senior role in a fast-paced team, responsible for both framework creation and execution. You will manage and mentor the branding team while partnering with business units to align branding with growth strategies