Proposition Strategy & Growth Lead

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a seasoned marketing and partnerships professional to drive customer-centric propositions across bancassurance channels in Hong Kong. The role emphasizes segment strategy, market insights, and go-to-market execution to deliver measurable outcomes.

You will partner with distribution channels and stakeholders to translate customer needs into compelling insurance offerings, while leading program delivery and performance analytics in a fast-paced environment.

Qualifications

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

Responsibilities

• Proposition Strategy & Development: Define and evolve segment strategies and customer proposition across channel to drive business goal
• Translate customer needs, market trends, and business strategy into viable insurance offerings
• Define value propositions, target segments, and positioning among PD channels
• Customer & Market Insights: Analyse customer behaviour, needs, and pain using internal and external research and data analytics
• Monitor market trends, digital innovations, and competitor offerings
• Identify new opportunities for product innovation and differentiation
• Proposition Delivery & Execution: Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product
• Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
• Translate propositions into go-to-market plans
• Performance Management: Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc)
• Identify improvement opportunities and implement optimisation marketing strategies
• Support financial forecasting and portfolio management

Skills

Marketing skills

Project management

Financial analysis

Communication

Relationship management

Bancassurance knowledge

Chinese & English writing

Education

University graduate

Job description

AIA Hong Kong and Macau is seeking a seasoned marketing and partnerships professional to drive customer-centric propositions across bancassurance channels in Hong Kong. The role emphasizes segment strategy, market insights, and go-to-market execution to deliver measurable outcomes.

You will partner with distribution channels and stakeholders to translate customer needs into compelling insurance offerings, while leading program delivery and performance analytics in a fast-paced environment.