Proposition Strategy Lead – Insurance & Channels

aia; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Aia in Hong Kong is looking for a professional to enhance customer experiences and market propositions. You will contribute to developing marketing strategies that make a positive impact across various channels, seeking to drive business growth through customer-focused insights.

Applicants should have a university degree and at least 5 years of experience in the bancassurance or insurance industry. Strong communication skills in both Chinese and English, along with excellent marketing capabilities, are essential.

Qualifications

• Minimum of 5 years of work experience in bancassurance/insurance industry.
• Mature, creative, and business-minded.
• Ability to handle multiple tasks in a fast-paced environment.

Responsibilities

• Define and evolve segment strategies and customer propositions across channels.
• Analyse customer behaviour and market trends for product innovation.
• Manage proposition launch plans and implement marketing strategies.

Skills

Excellent marketing skills

Strong project management

Financial analytical skills

Communication skills (Chinese and English)

Relationship-building

Education

University graduate

Job description

Aia in Hong Kong is looking for a professional to enhance customer experiences and market propositions. You will contribute to developing marketing strategies that make a positive impact across various channels, seeking to drive business growth through customer-focused insights.

Applicants should have a university degree and at least 5 years of experience in the bancassurance or insurance industry. Strong communication skills in both Chinese and English, along with excellent marketing capabilities, are essential.