Programmatic Ad Trading Specialist

Publicis Groupe Hong Kong; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Benefits offered by this job

Global career opportunities

Modern workplace

Continuous learning and development

Job summary

Publicis Groupe Hong Kong is a leading integrated communications group that embraces the Power of One strategy, combining creativity, data, and technology to drive client growth. We seek a proactive professional to manage digital ad campaigns and programmatic trading, collaborating with planning, buying, and vendor teams to optimize performance.

You will work in a fast-paced environment with a global client base, leveraging Excel, PowerPoint, and Microsoft Office to deliver post-buy analyses,

Qualifications

• Interest in managing digital ad campaigns, display, video, mobile.
• Passionate for programmatic trading, media & advertising.
• Enthusiastic and keen to learn about programmatic in general.
• Good English, Putonghua and interpersonal communication.
• Good team player / Positive ‘can-do’ attitude.
• Detail-minded and able to work under pressure with limited turnaround time.

Responsibilities

• Optimize each unit dollar to enlarge the overall trading efficiency in the most effective way
• Working with planning & buying team on trading executions in daily basis
• Building relationships with various working partners, including clients and vendors
• Follow up on trading execution with planning team to ensure the delivery, set KPIs & goals
• Day-to-day optimization and monitoring of campaigns, and ensure optimal delivery and performance
• Troubleshooting programmatic trading and ad operations issues with third party vendors to ensure campaign delivery with achievement of KPIs.
• Creating / generating creative trading ideas
• Implementation of media plans including material follow up
• Coordination with local & regional markets & reporting
• Providing post-buy reports & learning and identifying potential opportunities and directions
• Reporting for billing system monthly to ensure the revenue streamline

Skills

Programmatic trading

Digital ad campaigns

English communication

Interpersonal communication

Team player

Tools

Excel

PowerPoint

Microsoft Office

Job description

Publicis Groupe Hong Kong is a leading integrated communications group that embraces the Power of One strategy, combining creativity, data, and technology to drive client growth. We seek a proactive professional to manage digital ad campaigns and programmatic trading, collaborating with planning, buying, and vendor teams to optimize performance.

You will work in a fast-paced environment with a global client base, leveraging Excel, PowerPoint, and Microsoft Office to deliver post-buy analyses,