Product Manager, Social Features - Remote-First

Binance; Hong Kong; Remote; HKD 900,000 - 1,400,000; Full time

Benefits offered by this job

Remote-first

Competitive compensation

Work-from-home arrangement

Job summary

Binance in Hong Kong is seeking a Product Manager to own the end-to-end lifecycle of Binance Chat and Square social features, shaping posting, commenting, sharing, and content discovery across surfaces. You will work with engineering and design to design user journeys, optimize cross-page navigation, and ensure consistent experiences.

The role requires 3–8 years in social or content products and strong collaboration skills.

Qualifications

• Experience delivering social or content products.
• Strong collaboration with engineering, design, operations.
• Ability to define clear state transitions and edge cases.
• Proven product judgment balancing UX and constraints.
• Experience with Web3 or community-driven products is a plus.

Responsibilities

• Own the end-to-end product lifecycle of Binance Chat and Square social features, driving planning and iteration of core functions including posting, commenting, sharing, content discovery, personalized recommendation, group chat, messaging interactions, and community groups.
• Design and optimize user journeys across key entry points, ensuring seamless cross-page navigation and consistent posting and interaction experiences across all scenarios.
• Collaborate with engineering and cross-functional teams to build and iterate on the social interaction system — content publishing flows, comment/reply mechanisms, personalized content distribution, group management, and messaging flows.
• Monitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across different content types and entry points, and formulate growth strategies.

Skills

Product management

Cross-functional collaboration

User journey design

State transitions and edge cases

Content/social products understanding

Job description

Binance in Hong Kong is seeking a Product Manager to own the end-to-end lifecycle of Binance Chat and Square social features, shaping posting, commenting, sharing, and content discovery across surfaces. You will work with engineering and design to design user journeys, optimize cross-page navigation, and ensure consistent experiences.

The role requires 3–8 years in social or content products and strong collaboration skills.