Category Growth & Analytics Manager

DFI Retail Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

DFI Retail Group in Hong Kong seeks a seasoned Category Manager to drive category performance and profitability. You will lead P&L responsibilities for assigned categories and work with Marketing, Commercial and Operations to meet targets and optimize promotions.

You will analyze market trends, customer insights and competitor activity, and apply data-driven insights to grow sales while maintaining healthy stock and supplier relationships.

Qualifications

• Degree or equivalent education required.
• Minimum 5 years retail merchandising experience.
• Analytical mindset with customer focus.
• Strong communication and negotiation abilities.
• Fluent in English and Chinese is a plus.

Responsibilities

• Formulate and implement category, sales and marketing strategies to achieve business objectives and drive sales growth.
• Collaborate with Marketing, Commercial and Operations teams to deliver category targets and optimize performance.
• Assess market trends, customer insights and competitor activities to identify growth opportunities.
• Utilize analytics to review promotional effectiveness and develop action plans.
• Ensure stock levels through demand and inventory planning.
• Prepare and communicate promotion schedules to internal stakeholders.
• Develop relationships with suppliers and support decisions on assortment, pricing and promotions.

Skills

Analytical

Negotiation

Communication

Influencing

Team collaboration

Education

University graduate or tertiary education

Job description

DFI Retail Group in Hong Kong seeks a seasoned Category Manager to drive category performance and profitability. You will lead P&L responsibilities for assigned categories and work with Marketing, Commercial and Operations to meet targets and optimize promotions.

You will analyze market trends, customer insights and competitor activity, and apply data-driven insights to grow sales while maintaining healthy stock and supplier relationships.