Product Manager - Community Strategy (APAC Remote)

Blockchain Academics; Hong Kong; Remote; HKD 120,000 - 180,000; Part time

Benefits offered by this job

Remote-first

Competitive salary

Career growth

Job summary

Binance is seeking a strategist for its community content product in Hong Kong. The role focuses on optimizing post ranking, content recommendations, distribution, and filtering to improve user engagement and retention across large-scale Web3 content ecosystems.

You will own the strategy and roadmap, collaborate with cross-functional teams, and drive growth by refining content quality and delivery mechanisms, with a focus on DAU and retention metrics.

Qualifications

• 3–8 years of experience in strategy products, community products, or content ecosystems.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), including post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies to drive user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including classification, recommendation optimization, and distribution mechanisms.
• Design and iterate content recommendation and distribution strategies with DAU growth and user retention as key objectives.
• Analyze relationships between engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle from strategy to data validation and iteration, turning strategies into practical product solutions.

Skills

Strategy products

Community products

Content ecosystems

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
• Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
• Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
• Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
• Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
• Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.

Requirements

• 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
• Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
• Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
• Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
• Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
• Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.