PR & Events Assistant

MR PORTER; Hong Kong Island; On-site; HKD 201,000 - 268,000; Full time

Benefits offered by this job

Performance bonuses

Staff discount & staff sales

MPF contribution

Multi-purpose insurance

Rental reimbursement

Flexible working

Fun & caring team

Job summary

LuxExperience seeks a PR & Events Assistant in Hong Kong to support the APAC marketing, PR, and events teams. You will report to the Head of Marketing, PR & Events, APAC and help build media relations, influencer partnerships, and client events across Hong Kong, Australia, Singapore, Korea, and Taiwan.

The role offers a hybrid work model with a competitive salary and benefits package. Applicants should have graduate-level PR & events experience in luxury fashion and strong English/Chinese

Qualifications

• Graduate with PR & Events experience in luxury fashion.
• Strong internship or summer marketing experience in luxury/online retail.
• Understanding of the luxury fashion industry.
• Proactive with initiative to promote NET-A-PORTER offerings.
• Commercial experience in a fast-paced environment.
• Creative and strategic thinker.
• Excellent communications and interpersonal skills.
• Proficiency in English and Chinese; Korean advantageous.

Responsibilities

• Report directly to the Head of Marketing, PR & Events (APAC).
• Provide day-to-day tactical support to the PR & Events team across designer- and product-related activities.
• Build relationships with media, stylists, fashion bloggers and influencers across APAC.
• Develop creative approaches to communicate brand stories to media (pitching ideas).
• Brainstorm and develop themes, concepts, and experiences for PR and client events.
• Plan and execute PR and client events, including launches and local activations.
• Manage timelines and coordinate with vendors for invitations and content.
• Oversee event logistics and post-event evaluations.
• Manage press loan calls and image requests.
• Oversee APAC press lists, venues, vendors and PR contacts.
• Monitor competitor activity across APAC markets and share updates.
• Support Marketing with reporting and liaise with stakeholders.

Skills

PR & Events experience

Luxury fashion awareness

Media relations

English-Chinese bilingual

Proactive and initiative

MS Word

Education

Bachelor's degree or equivalent

Tools

MS Word

PowerPoint

MS Office

Job description

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women.

Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.

NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.

NET-A-PORTER are now seeking a talented PR & Events Assistant to join the team. Some of the essentials for you to know are:

Location: Hong Kong

Reporting into: Head of Marketing, PR, & Events, APAC

Besides a competitive salary, we can offer you:

• Performance bonus schemes dependant on the type of role you are in

• Our famous staff discount along with exclusive staff sales

• MPF plus voluntary contribution from the company

• Multi-purpose insurance

• Rental Reimbursement Program

• Flexible working

• A chance to be part of a fun and caring team that support each other

Here is a breakdown of what you’ll be doing:

• Report directly to the Head of Marketing, PR & Events for NET-A-PORTER and MR PORTER.

• Provide day-to-day tactical support to the PR & Events team across designer- and product-related activities.

• Build and maintain strong relationships with media, stylists, fashion bloggers, and influencers across APAC, including Hong Kong, Australia, Singapore, Korea, and Taiwan.

• Develop creative approaches to communicate brand stories to media, including pitching feature ideas and news stories.

• Brainstorm and develop innovative themes, concepts, and experiences for PR and client events.

• Plan and execute PR and client events, including product launches, press days, style suites, and local activations, working closely with Global PR & Events, Personal Shopping, and Client Relations teams.

• Manage project timelines and coordinate with vendors to produce event materials, including invitations and promotional content.

• Oversee event logistics, including catering, transportation, equipment rentals, and event set‑up, ensuring seamless execution.

• Conduct post-event evaluations to gather feedback, assess event performance, and identify opportunities for improvement.

• Manage all press loan call‑ins and image requests.

• Oversee APAC database management, including press lists, venues, vendors, and PR contacts.

• Monitor competitor activity across APAC markets and share relevant updates with the team.

• Support the Marketing team with reporting and liaise with internal channel stakeholders as needed.

• Research industry insights and trends, and maintain the competitor activity tracker.

• Monitor onsite promotional assets, troubleshoot bugs, review designer landing pages, and flag price discrepancies.

• Assist with the production of local marketing events.

• Prepare ad hoc reports and analysis for APAC Marketing Managers.

• Attend marketing meetings and brainstorms, taking and circulating minutes and tracking follow‑up actions.

• Provide administrative support to APAC Marketing Managers across day‑to‑day marketing operations.

The type of person we are looking for:

• Graduate (or equivalent) with proven PR & Event experience in a luxury fashion environment

• Solid intern/ summer job experience in marketing, ideally gained in a luxury and/or online retail environment

• Demonstrate understanding of the luxury fashion industry

• Pro‑active and able to show initiative/ ideas to constantly promote the NET‑A‑PORTER offerings

• Proven commercial experience of working in a fast‑paced environment

• Creative and strategic thinker

• A dynamic individual who is savvy, connected, ideas driven and articulate with ability to problem‑solve and interpret fashion trends

• Discreet, professional and well‑spoken

• Excellent work ethos and good timekeeping

• Extremely well‑organised, methodical and efficient, with a good dose of common sense and initiative

• A detail‑oriented, confident person as well as a proactive team player with excellent communications and interpersonal skill, who can be pro‑active and personable with media and bloggers alike

• Proficiency in Microsoft Office, and strong MS Word skills; working knowledge of PowerPoint

• Good command of written and spoken English and Chinese, proficiency in Korean is considered an advantage

From the moment you join the LuxExperience Group we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast‑paced environment, then.

LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.

If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Experience Level: Entry levelWorkplace Type: Hybrid