Performance Creative Lead — AI-Driven Ad Lab (Remote)

Sterry Limited; Hong Kong; Remote; HKD 1,200,000 - 2,400,000; Full time

Benefits offered by this job

100% remote flexibility

Profit share / bonus

Full ownership of ad budget

Job summary

Sterry Limited is seeking a Head of Performance Creative to lead a high-velocity ad production engine for Meta and Google/YouTube. You will own the end-to-end testing pipeline, generating 500+ direct-response ad variations per month, including UGC edits and founder stories, while leveraging AI tools to scale output and reduce costs.

You will manage a distributed global creative team, align with Media Buying and CEO, and ensure brand aesthetics meet high-end standards within policy guidelines.

Qualifications

• Fluent English with strong business writing.
• Hands-on with generative AI tools integrated into production workflows.
• 5+ years leading performance creative for high-growth DTC brands.
• Deep understanding of media metrics (hook rate, CAC, CTR, CVR).
• Empathy for intimates/apparel and body-positivity messaging.

Responsibilities

• Own end-to-end ad creative factory and testing pipeline.
• Manage remote team of editors, writers, strategists.
• Develop AI-driven workflows to scale output 10x.
• Collaborate with Media Buying, Marketing leadership, CEO.
• Ensure compliance with ad policies and brand standards.

Skills

Fluent English

AI Tools

Performance Marketing

Creative Leadership

Data Analytics

Team Management

Tools

Midjourney

Runway

ElevenLabs

ChatGPT/Claude

Job description

Sterry Limited is seeking a Head of Performance Creative to lead a high-velocity ad production engine for Meta and Google/YouTube. You will own the end-to-end testing pipeline, generating 500+ direct-response ad variations per month, including UGC edits and founder stories, while leveraging AI tools to scale output and reduce costs.

You will manage a distributed global creative team, align with Media Buying and CEO, and ensure brand aesthetics meet high-end standards within policy guidelines.