Partner Co-Marketing Lead, Commercial

Shopify Inc.; Hong Kong; Híbrido; HKD 1.200.000 - 2.000.000; Jornada completa

Descripción de la vacante

Shopify Inc. seeks a Partner Co-Marketing Lead to drive customer acquisition and conversion through Shopify’s partner network across the region.

You’ll design and execute co-marketing programs that empower partners to generate demand, build brand awareness, and deliver commercial results across D2C, B2B, retail, and cross-border segments. Beyond program design, you’ll uplift marketing craft within the Partner Success team and partner network, coaching others to improve ROI and expand Shopify's

Formación

• Minimum 8 years in partner marketing, channel marketing, or co-marketing roles.
• Design partner marketing programs and playbooks enabling partners to run campaigns.
• Proven track record generating partner-driven demand, pipeline growth, and revenue.
• Experience managing a portfolio of partners or clients.
• Passion for uplifting others' marketing craft at scale.
• Strong influencing and advisory skills with partners.
• Analytical mindset with expertise in campaign measurement, data analysis, and budget management.
• Comfortable with remote collaboration and travel.

Responsabilidades

• Plan, design, and manage scalable partner marketing programs and campaigns for Shopify’s partner network.
• Lead bespoke marketing motions with high-growth partner opportunities and incubate new partners.
• Coach partners and internal teams to raise marketing craft and storytelling.
• Drive always-on and seasonal campaigns to generate leads and pipeline.
• Collaborate across Partner Success, Direct Marketing, Sales, Partnerships, and Brand.
• Localize campaigns for markets including language and cultural nuances.
• Track campaign performance, ROI, and inform future programs.

Conocimientos

Partner marketing

Channel marketing

Co-marketing

Lead generation

Campaign measurement

Budget management

Influencing stakeholders

Data-driven decisions

Remote collaboration

Travel readiness

Mandarin & English comms

Descripción del empleo

Fluency in Mandarin and English required.

About the Role

As Partner Co-Marketing Lead, you'll drive customer acquisition and accelerate conversion through Shopify's partner network across the region. You’ll lead designing and executing co-marketing programs that empower partners to generate demand, build brand awareness, and deliver commercial results across D2C, B2B, retail, and cross-border segments.

Beyond program design and execution, you'll play a critical role in lifting the marketing craft across the Partner Success team and partner network, making great marketing a shared capability.

What Success Looks Like

Success requires deep partner marketing expertise, a genuine passion for building others' capabilities, and the communication skills to influence partners and internal stakeholders alike. You will create scalable, sustainable programs that drive commercial growth and leave every partner and teammate meaningfully better at marketing than when you found them.

Specifically, success means:

Launching co-marketing programs that generate a consistent flow of qualified leads and new opportunities through the partner network with impactful activations

Visibly raising the marketing craft quality of the Partner Success team and partner network through coaching, enablement, collaboration and advisory support

Increasing the number of partners effectively using co-marketing funds, with clear understanding of strategic purpose and measurable outcomes

Growing marketing-attributable pipeline and expanding Shopify's reach in key segments

Elevating partner visibility and reinforcing Shopify's brand across the regions you serve

Providing actionable, data-informed reporting on campaign results and ROI to optimize future programs and inform the next bet

Key Responsibilities

Partner Co-Marketing Strategy: Plan, design, and manage scalable, partner-first marketing programs and campaigns through Shopify’s partner network, driving new customer acquisition, qualified pipeline generation, and market share growth. Leverage Joint Business Planning (JBP) with key partners to set shared priorities and execute coordinated strategies that accelerate acquisition and expand market presence.

Partner Marketing Innovation & Incubation: Lead bespoke marketing motions with Shopify’s highest-growth partner opportunities and biggest co-marketing bets. Incubate emerging partners to uncover insights, test new approaches, and inform future scalable co-marketing programs. Take big swings on creative format, channel mix, and go-to-market strategy to deliver work that drives desirability and affinity for the Shopify brand while creating outsized commercial impact.

Craft Excellence & Capability Uplift: Act as a marketing craft champion for the Partner Success team and partner network. Share frameworks, best practices, and creative thinking that raise the quality of marketing across the ecosystem. Coach partners and internal colleagues to develop stronger strategic instincts, better campaign thinking, and more effective storytelling, multiplying impact by building capability, not by doing it yourself.

Lead Generation & Market Impact: Drive a consistent flow of qualified leads through the partner network by enabling always-on and seasonal campaigns that partners own and run. Design programs with a strong halo effect, building Shopify's brand awareness and market credibility as a by-product of partner activity.

Partner Portfolio Management & Advisory: Work closely with Partner Success Managers to identify and prioritize marketing opportunities across their partner portfolios. Act as a marketing advisor to the Partner Success team, equipping them with the frameworks, tools, and thinking to have stronger marketing conversations with their partners, and helping them identify which partners have the potential and readiness to activate.

Internal & External Collaboration: Drive cross-functional, cross-discipline, and stakeholder coordination across Partner Success, Direct Marketing, Sales, Partnerships, and Brand, as well as external agencies and partners. Own the creative aim and the ultimate execution quality of any external agency engagements.

Localization & Cultural Adaptation: Ensure all campaigns, assets, and events are appropriately localized for the markets you serve, including language, channel preference, customer messaging, and cultural nuance. Translate brand and product principles into relevant brand narratives for each market.

Partner Enablement: Create toolkits and materials for onboarding, training, and marketing activation. Drive effective use of co-marketing funds to support partner campaigns and educate partners on best practices to maximize engagement and results.

Performance Analytics: Track and analyze the effectiveness of campaigns, lead generation, ROI, and impact metrics. Build data-informed assumptions, effectively predict and assess the impact of your work, and report insights that optimize future programs.

Budget & Project Management: Manage the regional partner marketing budget, forecast costs, maintain performance tracking, and ensure timely, on-budget campaign delivery. Set a fast pace for the team through ruthless prioritization.

Communication & Storytelling: Demonstrate exceptional communication, presentation, and storytelling skills. Produce and deliver presentations, campaign reports, and strategic recommendations to internal stakeholders and partner audiences. Communicate the impact and second-order effects of your work with conviction.

Qualifications

Minimum 8 years of experience in partner marketing, channel marketing, or co-marketing roles, ideally in ecommerce, tech, or SaaS environments, with a focus on enabling and activating partners rather than direct execution

Demonstrated ability to design partner marketing programs and playbooks that equip partners to run effective campaigns independently

Proven track record of generating partner-driven demand, pipeline growth, and revenue outcomes through the partner network

Experience managing a portfolio of partners or clients, setting priorities, coaching marketing capabilities, and holding partners accountable to outcomes

A genuine passion for building others' marketing craft, with a track record of uplifting partner or team marketing capabilities at scale

Strong influencing and advisory skills, able to motivate partners to invest in and execute marketing even without direct authority

Analytical mindset with expertise in partner campaign measurement, data analysis, and budget management. Fluency in marketing channel strategy and KPIs

Self-motivated and resourceful, with the ability to prioritize and adapt quickly in a fast-paced, distributed environment

Comfortable with remote collaboration and willing to travel when needed for partner engagements, events, and strategic partner moments

Demonstrated ability to challenge orthodoxy and apply first-principles thinking to partner marketing problems

Excellent communicator in Mandarin and English, with confidence presenting to internal teams, partners, and leadership.

Nice to Have

Experience in a high-growth, global tech or SaaS company

Existing network within Asia's agency, SI, or tech partner ecosystem, particularly in Taiwan, Hong Kong, or Greater China

Familiarity with Shopify or similar commerce/SaaS platforms

Proficiency in the Mandarin and Cantonese language to be able to communicate with customers within the Greater China Region

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.