Paid Media Lead

Lululemon; Hong Kong Island; On-site; HKD 500,000 - 800,000; Full time

Benefits offered by this job

Team-based bonus

Paid time off

Employee discounts

Fitness classes

Parenthood top-up

Development programs

Job summary

lululemon is seeking a seasoned Digital Marketing professional to lead paid media strategies across channels for its HK ecommerce presence. You will analyze cross-channel performance, shape media mixes for Hong Kong, Taiwan and Southeast Asia, and collaborate with CRM, Ecommerce and Brand teams to deliver a cohesive guest journey across markets.

The role emphasizes data-driven decision making, experience with Adobe Analytics/GA and Power BI, and a track record of optimizing ROAS through

Qualifications

• 5+ years of experience in digital marketing (agency experience is preferred).
• Experience managing prospecting and conversion-focused paid media campaigns across multiple digital channels with strong understanding of ROAS.
• Prior experience managing campaigns in Hong Kong, Taiwan, and Southeast Asia, with a strong understanding of SEA market dynamics.
• Proficient in using Adobe Analytics/GA, Power BI, native Marketing Ad Managers.

Responsibilities

• Support the Digital Marketing Manager in developing and executing paid media strategies across multiple digital marketing channels, including search, Shopping, display, paid social, and affiliate marketing.
• Provide regular, high-level analysis of cross-channel performance and translate data into actionable insights.
• Partner with CRM, Ecommerce, and Brand teams to align media plans with broader business initiatives.
• Proactively design, test, and scale innovative advertising formats and strategic tactics to drive growth and revenue for our eCommerce channel.
• Manage agency partners by leading briefs, assets, payments, and ensuring localized ad copies align with best practices.
• Develop and execute influencer marketing plans that integrate with paid strategies.

Skills

Digital marketing

ROAS optimization

Analytics tools

Paid media

Tools

Adobe Analytics

GA

Power BI

Marketing Ad Managers

Job description

The Digital Marketing team is a tight knit team responsible for the short and long-term performance and growth of lululemon HK Ecommerce business, covering HK, TW, SEA markets, leveraging performance marketing channels. We manage a variety of digital marketing channels to drive growth across the full-funnel with a focus on acquisition, retention and reengagement. We’re experts in digital and make decisions based on data to ensure we strive to hit business KPIs.

A day in life

Reporting to the Digital Marketing Manager, you will play a key role in driving lululemon’s digital marketing growth by leading paid media strategies across various channels. The key responsibilities are:

Support the Digital Marketing Manager in developing and executing paid media strategies across multiple digital marketing channels, including search, Shopping, display, paid social, display and affiliatethat help us reach new audiences, retarget existing guests and drive business success metrics.

Understand regional and local market trend, consumer behavior, and content preferences to strategize compelling media mix, audience segment and optimal creative asset approaches

Provide regular, high-level analysis of cross-channel performance. Translate key data into actionable insights and strategic recommendations for the digital marketing team and the broader business.

Partner with cross-functional teams, including CRM, Ecommerce, and Brand, to ensure media plans support broader business initiatives and deliver a cohesive guest journey.

Proactively design, test, and scale innovative advertising formats and strategic tactics to drive growth and revenue for our eCommerce channel.

Manage agency partners effectively by leading briefs, managing creative assets, handling payments, and ensuring all localized ad copies and assets align with industry best practices.

Develop and execute strategic influencer marketing plans that effectively engage targeted audiences and closely integrate with paid ad strategies.

Qualifications

5+ years of experience in digital marketing. (agency experience is preferred but not required).

Experience managing prospecting and conversion-focused paid media campaigns across multiple digital channels with strong understanding of ROAS.

Prior experience managing campaigns in Hong Kong, Taiwan, and Southeast Asia, with a strong understanding of unique SEA market dynamics

Proficient in using Adobe Analytics/GA, Power BI, native Marketing Ad Managers

Must haves

Acknowledges the presence of choice in every moment and takes personal responsibility for their life.

Possesses an entrepreneurial spirit and continuously innovates to achieve great results.

Communicates with honesty and kindness, and creates the space for others to do the same.

Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

Fosters connection by putting people first and building trusting relationships.

Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Additonal notes

Authorization to work in Hong Kong SAR is required for this role.beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Unlock job insights

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. We focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. We focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

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