Operations Lead, Consumer Growth, APAC Central Operations

Uber (Asia) Limited; Hong Kong; Hybrid; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Bonuses

Equity

Job summary

Uber (Asia) Limited in Hong Kong is seeking a senior growth/strategy lead to own the 3P demand strategy and execution, driving growth through partner app integrations and new consumer acquisition.

You will collaborate with product, marketing, business development, and country operations to scale programs globally, focusing on long-term value and sustainable growth across APAC markets.

Qualifications

• 6+ years in strategy, operations, growth, consulting, or consumer product management.
• Strong consumer focus with insight into engagement, loyalty and lifetime value.
• Cross-functional collaboration with product, ops, marketing, and external stakeholders.
• Commercial acumen with ability to design initiatives delivering business impact.
• Analytical skills with data-driven decision making.
• Excellent execution, highly organized with multi-project delivery.
• Outstanding communication to influence senior leaders.
• Fluency in English is required; Mandarin is a plus.

Responsibilities

• Lead our 3P demand strategy and execution with end-to-end ownership.
• Own integrations within partner apps to acquire new consumers.
• Shape value propositions to fit different customer needs.
• Balance growth and profitability across channels and segments.
• Analyze partner performance, funnels, and campaigns to drive actionable strategies.
• Collaborate with product, marketing, business development, and country ops teams to scale programs.

Skills

Strategy & Growth

Operations

Cross-functional collaboration

Analytical skills

Execution

English fluency

Mandarin (plus)

Job description

About the Team

APAC is one of our most underpenetrated and exciting mega-regions, with large consumer pools (many unaddressed today), a rich and diverse product portfolio, and agile and innovative competitors. The APAC Central Ops mobility team has an objective to accelerate growth for our mobility business in the region by scaling local and global best practices and deploying subject matter expertise across countries, in close collaboration with the country teams and global partners.

Within this, the Consumer Growth team is responsible for expanding the rider base through various new rider growth initiatives, incentives, leveraging the power of the platform, and reaching new customers via partner apps.

About the Role

This role is a unique opportunity to lead our 3P demand strategy and execution . You’ll own the implementation and growth of Uber’s integrations within partner apps. Success will mean acquisition of new consumers through these unique partnerships and growing the long-term value of this consumer base.

Your Impact in Role:

• Launch partners : Work cross-functionally to launch integrations, owning end to end consumer experience and managing ongoing business operations
• Shape value propositions : Refine and clearly communicate how Uber’s products serve different customer needs, ensuring relevance based on the target audience.
• Optimize partnership performance : Balance growth and profitability, finding the right channels and segments to invest in for long-term value
• Turn insights into impact : Analyze partnership performance, user funnels, and campaign results to diagnose opportunities and translate them into actionable strategies.
• Test & learn : Establish guardrails and metrics to ensure sustainable growth, running experiments to validate impact while balancing short-term and long-term outcomes.
• Collaborate cross-functionally : Work closely with product, marketing, business development, and country ops teams to coordinate execution and scale programs globally

Your Impact in Role:

• Experience : 6+ years in strategy, operations, growth, consulting, or consumer product management.
• Customer focus : Strong intuition for consumer needs and what drives engagement, loyalty, and lifetime value.
• Cross-functional skills : Ability to partner with product, ops, marketing teams, and external stakeholders to bring new programs to life.
• Commercial acumen : Track record of designing initiatives that deliver tangible business outcomes.
• Analytical skills : Proficiency with data and experimentation to diagnose opportunities and measure impact.
• Execution drive : Highly organized, able to manage multiple projects and deliver at pace.
• Collaboration & communication : Exceptional communication skills, with the ability to influence stakeholders and present complex information clearly and effectively to senior business leaders.
• Full proficiency in English is required
• Fluency in Mandarin Chinese is a plus

Ready to Ride?

This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.