Omnichannel Growth & Digital Strategy Leader

Leadingnation; Hong Kong; On-site; HKD 1,400,000 - 2,000,000; Full time

Job summary

DFI Retail Group is seeking a strategic Digital & Omnichannel leader to drive growth across e-commerce, retail media, loyalty, CRM, and digital partnerships. You will own the digital performance, revenue, and customer growth targets while building strong cross-functional collaboration.

The role requires leading a high-performing digital team, managing the budget and P&L, and delivering data-driven KPI improvements across online and offline channels to enhance the end-to-end customer experience.

Qualifications

• Bachelor degree in Business Admin, Marketing, E-Commerce, or related fields.
• 5-8 years in Digital Business, E-Commerce, Omnichannel, or related fields with proven growth record.
• Strong cross-functional leadership in retail, FMCG, loyalty, or consumer sectors.
• Excellent English, analytical, KPI-driven, and stakeholder management skills.

Responsibilities

• Develop and execute the Digital & Omnichannel strategy and roadmap to grow the business.
• Lead growth across e-commerce, retail media, CRM, and digital partnerships.
• Own digital performance, revenue, profit, and customer growth targets.
• Oversee KPI monitoring across all digital initiatives and channels.
• Lead and develop a high-performing digital team.
• Manage Digital Business budget and P&L to achieve financial objectives.
• Collaborate with internal stakeholders to align digital priorities.

Skills

Digital strategy leadership

E-commerce & omnichannel

Cross-functional leadership

KPI management

Data analytics

Stakeholder management

People development

English proficiency

Education

Bachelor degree in Business Administration, Marketing, E-Commerce, Technology, Digital Innovation, or related disciplines

Tools

CRM systems

Analytics platforms

Job description

DFI Retail Group is seeking a strategic Digital & Omnichannel leader to drive growth across e-commerce, retail media, loyalty, CRM, and digital partnerships. You will own the digital performance, revenue, and customer growth targets while building strong cross-functional collaboration.

The role requires leading a high-performing digital team, managing the budget and P&L, and delivering data-driven KPI improvements across online and offline channels to enhance the end-to-end customer experience.